How to Build a Tour Page on UniLink (Dates, Tickets, and Fan Engagement)

Create a single tour page that shows your dates, sells tickets, captures fan emails, and builds pre-show excitement — all from one link you share everywhere.

Artists, bands, comedians, speakers, and touring performers all face the same logistics challenge: fans want to know your dates, buy tickets, see what the show looks like, and stay informed about new announcements — but this information is scattered across five different places. Your booking agency website has dates. Ticketmaster has the tickets. Instagram has the photos. Your email newsletter has the announcements. And somewhere in all that noise, a fan who wants to come to your show gives up and moves on.

A UniLink tour page brings all of it together. Dates and venues in one block. Ticket links in the next. Photos from past shows for fans who are deciding. A video reel for fans who have never seen you live. An email signup for every city you are playing where fans want to be first to know when you return. This guide shows you how to build that page and use it to fill seats and grow your fanbase at every stop on the tour.

What a Tour Page Does

A tour page is the conversion layer between a fan discovering you and a fan buying a ticket. Without a tour page, a potential attendee has to work: search your name, find a reliable dates source, navigate to a ticket vendor, hope the tickets are still available, and figure out if the venue is accessible and affordable. Each step loses some of the fans who were interested. A well-built tour page compresses all of those steps into one scroll.

Beyond ticket sales, a tour page is a fan relationship tool. The fans who check your page before tickets go on sale are your most engaged audience. Capture their email before each show with a "Get early access and tour updates" signup and you build a list of fans sorted by city — which is exactly what you need for smarter future tour routing and presale announcements. A band with 20,000 Instagram followers but a 5,000-person email list sorted by city will fill venues more reliably than a band with 100,000 followers and no direct fan contact.

The page also works after the show. Post-show gallery updates, review quotes, and video highlights keep the tour page alive between dates, giving fans something to share and potential attendees in upcoming cities social proof that the show is worth attending. A tour page that grows and updates throughout the tour is far more effective than a static dates-and-tickets list.

How to Get Started

1. Create a dedicated tour page on UniLink — Log in and click "Create page." Name it after the tour: unil.ink/yourname-tour-2025 or unil.ink/yourtourname. A tour-specific slug makes it easy to share and reference in interviews, on merchandise, and in print materials.
2. Set tour branding — Upload your tour poster as the page header image. Use your artist photo or tour logo as the profile image. Add the tour name and a one-line description in the bio field. The page should immediately communicate this is a specific tour, not just a general artist page.
3. Choose a high-impact theme — Go to Design and select a dark, full-width theme that suits the visual energy of live performance. A bold, high-contrast layout with large images communicates the scale and excitement of a live show better than a minimal, text-heavy theme.
4. Share this URL everywhere before the tour launches — Add it to your Instagram bio, TikTok bio, YouTube About page, Twitter/X bio, and your email newsletter signature. Include it in your Spotify artist page if you have one. The tour page URL should appear everywhere your fanbase can find you.
5. Add the URL to all promotional materials — When designing show posters, flyers, and social graphics, include your tour page URL and QR code. Go to Settings → QR Code to download a high-resolution QR code for print use.
6. Connect your email platform — Go to Settings → Integrations and connect your email provider (Mailchimp, ConvertKit, etc.). This enables the fan email signup block to capture subscribers directly from the tour page.
7. Plan the block order before building — Sketch the page structure: Timetable (dates) → Shop (tickets) → Subscribe (email) → Gallery (past show photos) → Video (highlight reel) → Social links. This order mirrors a fan's natural decision journey from "when?" to "where to buy?" to "what does the show look like?" to "how do I follow for updates?"

How to Use It

1. Add a Timetable block for all tour dates — Click "Add block" → Timetable. Add each show date with the city, venue name, and doors/show times. Enable time zone detection so fans in each city see their local time. Use the "notes" field to add important details: "All Ages," "18+," "Sold Out," or "Presale Active." Update sold-out status immediately when shows sell out — this builds urgency for remaining dates.
2. Add a Shop block for ticket links — Click "Add block" → Shop. Add each show as a product with the city and date as the product name, a venue photo or tour poster crop as the image, and the ticket link (Ticketmaster, Eventbrite, your direct store, Bandcamp, or your booking site). If you sell VIP packages or meet-and-greet tickets, add those as separate items. The Shop block's visual format works better for ticket browsing than a plain links list.
3. Add an email Subscribe block above the Gallery — Click "Add block" → Subscribe. Write the headline: "Get presale access and tour updates." The word "presale" is a strong incentive — fans on the list get first access to new date announcements and ticket drops. Connect it to your email platform and tag new subscribers as "tour-2025" for segmentation.
4. Add a Gallery block for past show photos — Click "Add block" → Gallery. Upload 8–12 high-energy live photos from previous shows or earlier dates on the current tour. Show the crowd, the stage production, close-up performance shots. For fans deciding whether to attend, visual evidence of a great live show is the most persuasive content on the entire page.
5. Add a Video block for your highlight reel — Click "Add block" → Video. Embed your most recent live performance video or tour highlight reel from YouTube or Vimeo. A 2–3 minute reel that captures the energy of the show is more effective than a full concert recording. Update this block as new tour footage is released.
6. Use Social Planner to announce each show — In the UniLink dashboard, open Social Planner before each show date. Schedule posts to all your social platforms: "We're in [City] tomorrow — tickets at the link in bio" with an image of the venue or tour poster. Schedule these in advance for the entire tour leg so show-day social promotion happens automatically while you are in transit or at soundcheck.
7. Update the page after each show — After each show, add new photos from that night to the Gallery block and mark the date as "Played" or remove it from the Timetable. This keeps the page current and gives fans who attended something to tag and share. A post-show update signals to fans in upcoming cities that the tour is happening and delivering.

Key Settings Explained

How to Get the Most Out of It

The Timetable block's sold-out status updates are one of the most powerful conversion levers on a tour page, but almost no one uses them strategically. When an early date sells out, update the Timetable immediately with "Sold Out" in the notes field. Fans browsing the page for their city will see the sold-out shows and feel urgency about the remaining available dates. This is basic scarcity psychology, but it only works if the page is updated in real time. Assign this responsibility to a team member or manager who can make the update within hours of sellout.

The email list you build through a tour page is uniquely valuable because it is sorted by tour interest. Every fan who signs up via your tour page is telling you they care about your live performance, not just your recorded music or online content. This segment of your list should receive dedicated show announcement emails, presale notifications, and eventually post-show content. Treat them differently from fans who signed up through your music streaming profile or social media — their relationship with you is defined by the live experience.

Social Planner's value for touring artists is maximum in the 72 hours before each show. Create a schedule template: 72 hours out (reminder post with ticket link), 24 hours out (day-before excitement post with a venue photo), day-of (doors-open post with a specific piece of news from soundcheck or rehearsal), and post-show (thank you post with one great photo from the night). This four-post cadence per show requires about 20 minutes of scheduling work per city and generates far more ticket sales and engagement than sporadic spontaneous posts.

After the tour ends, do not delete the page. Archive it by changing the header to "Tour Archive" and removing the ticket links but keeping the Gallery, Video block, and email signup. Many fans discover artists after a tour has ended and want to relive or explore the shows they missed. A permanent tour archive builds your legacy and continues to grow your email list even years after the tour. Link to it from your main artist page as part of your history.

Troubleshooting Common Issues