How to Launch an Online Course on UniLink (From Zero to First Student)

A complete recipe for building, pricing, and promoting your online course — directly from your link-in-bio page.

Launching an online course used to require a dedicated platform, a separate payment processor, and a landing page tool stitched together with integrations. UniLink removes that complexity. Your Course block lives on the same page as your links, your shop, and your social feed — so the audience you have already built can discover and enroll without leaving the ecosystem they found you in. This guide walks you through the complete course launch process: creating the structure, adding content, setting pricing, promoting via your bio, and converting free learners into paid students.

What the Course Block Does

The Course block is a full learning management component that sits on your UniLink page. Inside it, you create a course with a title, description, cover image, and a structured curriculum of modules and lessons. Lessons can contain text, embedded video (YouTube, Vimeo, or direct upload), downloadable files, and quizzes. Students progress through lessons sequentially or in any order, depending on how you configure it.

Access control is the most powerful feature of the Course block. You can mark individual lessons or entire modules as free previews, while the rest requires either payment or email opt-in. This hybrid model — give away the first module for free, charge for the rest — is the highest-converting course funnel structure used by professional course creators. UniLink handles the gating natively: free lessons are open, paid lessons trigger a checkout flow, and enrolled students access their content through a persistent student dashboard.

When you enable a completion certificate, UniLink generates a personalized PDF certificate with the student's name, course title, and completion date after they finish all lessons. This feature significantly increases course completion rates and perceived value, especially for professional development and skill-based courses.

How to Get Started With Your Course

1. Open your page editor and add a Course block — In the Dashboard, open your page editor, click the + button to add a block, and select Course from the block library. Give the block a display title and a short one-line description that will appear on your page.
2. Create your course inside the block — Click into the block editor and select Create New Course. Enter the course title, a detailed description (aim for 150–200 words covering who it is for, what they will learn, and what outcome they will achieve), and upload a cover image at 1200×675 px.
3. Add modules to structure your curriculum — Think of modules as chapters or sections. Create three to eight modules with descriptive names. Each module groups related lessons together. Good module names are outcome-oriented: "Module 1: Build Your First Landing Page" rather than "Module 1: Introduction."
4. Add lessons to each module — Inside each module, create lessons. Each lesson has a title, content area (text, video embed, or file attachment), and an optional quiz. Keep each lesson focused on one idea — short lessons with a clear deliverable complete at higher rates than long sprawling ones.
5. Mark the first module as a free preview — In the module settings, toggle Access to "Free Preview." This allows non-enrolled visitors to access the first module, experience your teaching style, and make an informed purchase decision.
6. Set your course price — In the Course settings, choose between Free (email opt-in only), One-Time Payment, or Subscription. For a first course, a one-time payment between $47 and $197 is the most common and easiest to sell.
7. Enable completion certificate and publish — Toggle on the completion certificate in Course Settings, confirm the certificate layout, then save and publish your page.

How to Promote Your Course and Get Your First Students

1. Put the Course block at the top of your page — During your launch period, move the Course block to the first visible position on your bio page. Visitors who arrive from social posts should see the course immediately without scrolling.
2. Create a free preview lesson specifically for social sharing — Design Lesson 1 of your free module as a standalone piece of value — a framework, a checklist, or a short video — that works as a preview on Instagram Stories or TikTok. End it with a clear call to action: "Full course is live — link in bio."
3. Set up an email capture sequence for free enrollees — Connect your UniLink form or the course's email capture to your email marketing tool. Build a 3-email sequence: Day 0 (welcome + free module access), Day 2 (one insight from the paid curriculum), Day 5 (direct offer for paid enrollment with a time-limited discount code).
4. Use a countdown timer block above the Course block during launch week — UniLink's Countdown Timer block creates visual urgency. Set it to your launch closing date. This single addition typically increases launch-week conversions by 15–25%.
5. Ask your first five students for a testimonial — Reach out personally after they complete the free module. Add their testimonials to your course description. Social proof directly below the price is the highest-converting page element for course sales.
6. Promote free module access on every channel — Share the course link on Instagram, TikTok, Twitter/X, LinkedIn, and in your email list. Frame it as "Free access to Module 1" rather than "I launched a course" — outcomes and free access outperform announcement posts every time.
7. After launch, set up drip content for paid students — In the module settings, you can enable drip delivery — new modules unlock on a schedule (e.g., one per week) rather than all at once. Drip courses see higher completion rates and fewer refund requests.

Key Settings Explained

How to Get the Most Out of Your Course Launch

The most successful course launches on UniLink follow a consistent pattern: a free module that delivers real standalone value, a frictionless path from free to paid, and a short email sequence that nurtures free enrollees toward purchase. If you build this funnel correctly, your bio page works as a 24/7 sales asset — every new visitor who lands from social media enters the funnel at the free module, experiences your teaching, and receives your follow-up sequence automatically.

Pricing psychology matters for courses more than almost any other digital product type. Research consistently shows that a $97 course converts better than a $100 course, and a $197 course sells nearly as well as a $150 course while generating 30% more revenue. Avoid pricing below $47 for a course with more than three modules — low prices signal low value to buyers and attract students who are less committed to completing the material.

After your initial launch, the highest-return activity is adding new lessons to existing modules rather than building entirely new courses. Students who are already enrolled will re-engage when they receive a notification about new content, your course's perceived value increases for new buyers, and you can justify a price increase. Announce updates to your email list and in your bio page description to drive traffic back to the course.

For courses that teach a skill with measurable outcomes — photography, copywriting, fitness, cooking — add a results-sharing mechanism. Create a simple form where students can submit their before/after or project results. Collect these as testimonials and feature the best ones in your course description and on social. User-generated results are the most persuasive form of course marketing available.

Troubleshooting Common Issues