How to Migrate From Stan Store to UniLink (Move Your Products and Email List)

A complete guide to exporting your Stan Store products, contacts, and digital files, then rebuilding everything inside UniLink with added features for community, analytics, and social publishing.

Stan Store built its reputation by making it easy for creators to sell digital products directly from their link-in-bio. If you are outgrowing Stan or want everything in one platform without switching between multiple tools, UniLink is the natural next step. This guide covers the complete migration path so your products, audience, and revenue streams carry over intact.

The migration has two main pillars: your products and your people. Products include digital downloads, courses, coaching offers, and any recurring subscriptions you sell. Your people include email subscribers, past buyers, and any leads captured through your Stan funnel. Both move cleanly to UniLink with the processes described below.

What This Migration Covers

Stan Store focuses on transactions — it is purpose-built to turn link clicks into product purchases. UniLink does the same, but it also gives you the infrastructure around those transactions: a full CRM for your buyers, email automation with behavioral triggers, a community space, a social media scheduler, and analytics that show you what is driving your revenue.

When you migrate, you are not just copying a store. You are gaining visibility into your audience that Stan's dashboard does not provide. You will know which products your subscribers viewed before buying, which emails drove the most sales, and how your page converts visitors from different social platforms. That context shapes better decisions about what to create and promote next.

The migration itself is methodical. Export what you have, recreate it in UniLink, verify everything works, then redirect your audience. Nothing needs to go offline during the process.

How to Get Started

1. Audit your Stan Store — list every active product (digital downloads, courses, coaching packages, subscriptions), its price, and the file or access link associated with it. A simple spreadsheet works well for this.
2. Export your contacts from Stan — in your Stan dashboard, navigate to Contacts or Audience and export your list as a CSV. This file contains your buyers, email subscribers, and leads.
3. Download your digital files — for any digital products hosted on Stan (PDFs, videos, templates, audio files), download local copies. You will re-upload these to UniLink's file storage.
4. Document your automations — write down any email sequences, welcome flows, or post-purchase automations you have set up in Stan so you can recreate equivalent flows in UniLink.
5. Create your UniLink account — sign up at unil.ink/signup and complete the onboarding wizard. Connect your Stripe account during setup so payments are ready when you publish your first product.
6. Open UniLink's editor — from the dashboard, click Edit Page. You will build your shop and link page simultaneously, which is more efficient than doing them separately.

Step-by-Step Guide

1. Recreate your products in UniLink Shop — for each product in your Stan audit spreadsheet, go to Shop → Add Product in your UniLink dashboard. Set the product name, description, price, and product type (digital download, course, or service). Upload the corresponding digital file if applicable.
2. Configure product delivery — for digital downloads, attach the file to the product so UniLink delivers it automatically after purchase. For courses, use UniLink's Course block to structure modules and lessons. For coaching, link to your calendar booking URL.
3. Add a Shop block to your page — in the page editor, add a Shop block and connect it to the products you just created. Choose whether to show all products or a featured selection on your main link page.
4. Import your contacts and buyers — go to Settings → Audience → Import, upload the CSV from Stan, and map the columns (email, first name, last name, purchase history if present, tags). Preview the import and confirm. Your entire Stan audience is now in UniLink CRM.
5. Set up email automations — in UniLink's Email section, recreate your welcome sequence, post-purchase follow-ups, and any nurture sequences you had in Stan. Use behavioral triggers (purchased product X, clicked link Y) where Stan may have used simpler time-based sequences.
6. Test the purchase flow — use a test payment in Stripe to buy one of your products through your UniLink page. Confirm the payment processes, the file or access link delivers correctly, and the buyer lands in your CRM with the right tags.
7. Update your bio links and redirect Stan — replace your Stan link in your Instagram and TikTok bios with your UniLink URL. On Stan, update your store description or add a banner announcing you have moved, with a link to your UniLink page.

Key Settings Explained

How to Get the Most Out of It

Stan Store's analytics show you basic transaction data — sales counts and revenue. UniLink's analytics go further: you can see which traffic source drove each purchase, how long visitors spent on your page before buying, and which email in a sequence had the highest conversion rate. After a few weeks on UniLink, you will have data that fundamentally changes how you approach your product launches.

UniLink's community feature is something Stan does not offer at all. Once your buyers are in UniLink CRM, you can invite them to a private community space where they interact with each other and with you. This turns one-time buyers into retained members, which increases lifetime value without requiring you to create new products constantly.

The Social Planner is another meaningful difference. Instead of creating content in a separate scheduling app and linking it back to your Stan page, you can schedule posts, publish directly from UniLink, and track which posts drove traffic to your products. The loop between content creation and product sales closes inside one platform.

Consider using UniLink's subscription product type for any recurring offers you had on Stan. Monthly memberships, ongoing coaching retainers, and software-style access plans all work through UniLink's subscription billing, and your CRM automatically tracks subscriber status so you always know who is active.

Troubleshooting Common Issues