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How to Shorten Your LinkedIn Profile URL or Bio Link (2026)

By UniLink May 02, 2026 3 min read
How to Shorten Your LinkedIn Profile URL or Bio Link (2026)
TL;DR:
  • To shorten your LinkedIn profile URL (the linkedin.com/in/ address): set custom URL in Settings ?†’ Edit public profile & URL.
  • To shorten an external bio link URL: use Bitly, TinyURL, or unil.ink shortener; paste short URL in Contact info Website field.
  • Custom LinkedIn URL is free and significantly improves SEO visibility for your name.

Method 1: Custom LinkedIn Profile URL

By default LinkedIn assigns URLs like linkedin.com/in/john-smith-12345abc. Set a custom URL:

1 Profile ?†’ top-right "Edit public profile & URL".
2 Right column ?†’ Edit your custom URL.
3 Tap pencil icon ?†’ enter desired handle (3-100 chars, letters/numbers/hyphens).
4 Save. URL becomes linkedin.com/in/yourhandle.

Cooldown: ~5 changes per 6 months. Pick carefully.

Method 2: Bitly

For shortening external URLs (bio link, website, course):

1 Go to bit.ly, sign up free.
2 Paste long URL ?†’ Create.
3 Copy short URL ?†’ paste in LinkedIn Contact info ?†’ Save.

Method 3: TinyURL

No signup; tinyurl.com ?†’ paste ?†’ Make TinyURL ?†’ copy.

Method 4: unil.ink Shortener

Free + click analytics + editable destinations:

1 Sign up at UniLink.
2 Use built-in shortener ??” paste long URL ?†’ get unil.ink/xxx.
3 Copy ?†’ paste in LinkedIn Contact info Website.

Method 5: Custom Domain Shortener

For brands wanting fully branded look:

  • Buy short domain (e.g., yourname.co).
  • Connect to Bitly Pro, Rebrandly, or bio link tool's custom domain.
  • LinkedIn Website displays yourname.co/featured.

Why Custom LinkedIn URL Matters

BenefitDetail
SEOCustom URL ranks higher for your name in Google
Memorable"linkedin.com/in/yourname" easier to share verbally
ProfessionalNo appended numbers
Print-friendlyFits on business cards, email signatures

Combining Both

For polished LinkedIn presence:

  1. Custom LinkedIn profile URL: linkedin.com/in/yourname.
  2. Bio link tool URL in Contact info Website: unil.ink/yourname.
  3. Featured section with branded short URLs for active campaigns.

Common Issues

ProblemFix
Custom URL "not available"Try variations (add middle initial, profession, etc.)
Cooldown blocking changeWait ??” limit is ~5 per 6 months
Short URL flagged on LinkedInUse trusted shortener (Bitly, unil.ink) or own domain
Long URLs in Featured truncatedTitle can override display; URL behind it can be long

FAQ

Can I customise my LinkedIn profile URL?

Yes ??” Settings ?†’ Edit public profile & URL ?†’ set custom handle.

How often can I change my LinkedIn custom URL?

~5 times per 6 months.

Can I shorten the URL I paste in Contact info?

Yes ??” use Bitly, TinyURL, unil.ink shortener.

Does shortening affect SEO?

LinkedIn Contact info URLs are nofollow. SEO impact = zero.

Why should I bother with custom LinkedIn URL?

Better Google ranking for your name + memorable to share.

Key Takeaways
  • Set custom LinkedIn URL in Settings ?†’ Edit public profile & URL.
  • For external URLs: shorten via Bitly, TinyURL, unil.ink.
  • Combine: custom LI URL + branded short bio link URL.
  • Cooldown: ~5 LI URL changes per 6 months.

Branded short URL for LinkedIn

UniLink: unil.ink/yourname ??” clean, free, with click analytics.

Try UniLink free ?†’

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