How to Use Admin Campaigns in UniLink (Send Platform-Wide Announcements as an Admin)

Create and send targeted announcements, feature updates, or promotional campaigns to specific segments of your UniLink user base directly from the admin panel.

Running a platform-wide communication to thousands of users without a dedicated campaign tool means emailing a list you exported manually, writing a generic message that does not account for who the recipient is, and having no way to know who opened it. Admin Campaigns in UniLink gives platform administrators a structured way to reach users directly — with segmentation, scheduling, delivery tracking, and a clear record of what was sent to whom and when. Whether you are announcing a new feature, warning about upcoming maintenance, or promoting an upgrade path, the right message reaches the right users without the overhead of a separate email platform.

What Admin Campaigns Does

Admin Campaigns is a platform-level feature available only to accounts with admin privileges. It lets administrators compose messages and deliver them to segments of the UniLink user base through two channels: in-app banners (shown inside users' dashboards) and email (sent to account email addresses). A campaign can use one or both channels simultaneously, with the same or different messaging per channel.

Segmentation is the core value of the feature. Instead of broadcasting to every user, you can narrow delivery by subscription plan (free, pro, business), account creation date range (e.g., users who signed up in the last 30 days), country (based on account registration location), or activity status (active in the last 30 days versus inactive). Combine filters to build precise audiences — for example, paid users in Germany who signed up before January 1 and have not logged in for 60 days.

Campaigns can be sent immediately or scheduled for a specific date and time in any timezone. Scheduled campaigns can be edited or cancelled up until the send time. Once sent, a campaign enters the delivery stats view showing how many users were in the target segment, how many messages were delivered, and — for email — how many were opened and clicked. In-app banners track dismissals as an engagement signal.

How to Get Started With Admin Campaigns

1. Access the Admin Panel — navigate to your UniLink Dashboard and access the Admin section. This is only visible if your account has admin privileges. Go to Admin → Campaigns in the left sidebar.
2. Click Create Campaign — the campaigns list page shows all past campaigns with their status (draft, scheduled, sent) and key metrics. Click Create Campaign in the top-right corner.
3. Name the campaign — enter an internal campaign name (not visible to users). Use a naming convention that identifies the type, date, and audience — for example, "Feature-Update_May2026_AllPaid."
4. Define the audience segment — in the Audience section, apply filters: Plan Type (All, Free, Pro, Business), Sign-Up Date (before, after, or between dates), Country, and Activity Status. The audience size estimate updates in real time as you add filters.
5. Compose the message — write the campaign title and body. For email campaigns, you have a rich text editor with formatting options, a subject line field, and a preview mode. For in-app banners, you have a short message field (160 characters) and an optional CTA button with a URL.
6. Select delivery channels — check In-App Banner, Email, or both. If you select both, confirm whether the message content is the same for both channels or set different copy for each.
7. Schedule or send — choose "Send Now" to deliver immediately or "Schedule" to pick a date and time. Click Confirm. Scheduled campaigns appear in the list with a countdown to send time.

How to Use Admin Campaigns for Different Communication Types

1. Feature announcements — use an in-app banner for all active users. Keep the message short: what the feature does, where to find it, and a link to a help article. In-app is preferred for feature news because users are already in the product and can act immediately.
2. Maintenance alerts — send an email to all users at least 48 hours before planned downtime. Include start time, expected duration, and a contact or status page link. Also send an in-app banner 1 hour before the window starts for users who missed the email.
3. Upgrade prompts — segment free users and send a targeted email campaign highlighting a feature that only paid plans include. Personalize the message to what free users are actively using — if most free users have a product block, highlight the pro inventory and analytics features they are missing.
4. Re-engagement campaigns — filter for users inactive in the last 60 days and send an email with recent product updates, a success story from an active user, and a direct link back to their dashboard. Include a one-click "See what's new" CTA.
5. Regional promotions — filter by country to send localized campaigns. A promotion relevant to users in the US may not be relevant to users in Brazil. Targeting by country keeps the message relevant and reduces unsubscribe rates from irrelevant content.
6. New user onboarding sequences — filter by sign-up date (last 7 days) and send a welcome or onboarding campaign pointing to key features, tutorials, and support resources. Schedule this campaign to recur weekly using the scheduling feature so every new cohort receives it automatically.

Key Settings Explained

How to Get the Most Out of Admin Campaigns

The most common mistake with admin campaigns is sending too broadly and too often. When every communication goes to every user, users stop reading. The platform's ability to segment by plan, country, and activity is the primary differentiator — use it. A re-engagement campaign to inactive free users is a very different message than a feature announcement to active paid users. Sending both to both groups reduces the effectiveness of both.

Build a campaign calendar and stick to it. A predictable cadence — one feature update email per month, one in-app banner per new release, one re-engagement campaign per quarter — trains users to expect your communications and lowers unsubscribe rates because there is no perception of being bombarded. Document every sent campaign in the calendar with its segment, content summary, and key metrics so future campaigns can learn from what worked.

Post-campaign analytics tell you which subject lines generate opens and which CTA copy generates clicks. Over several campaigns you will develop a house style for your platform communications: the subject line format that your users respond to, the message length that gets read in full, the CTA wording that converts to dashboard visits. Do not discard that learning — keep a lightweight style guide for admin campaigns so the communication quality stays consistent regardless of who on the admin team creates the next one.

For critical communications — security incidents, unexpected downtime, policy changes — bypass the scheduling workflow and use Send Now. Speed matters more than optimization in these moments. Have a pre-approved message template for each critical scenario so you are not writing under pressure when an incident happens. The template gives you a starting point; you edit the specifics and send within minutes rather than starting from blank.

Troubleshooting Common Issues