How to Use the Digital Block in UniLink (Sell Downloadable Files From Your Page)

A step-by-step guide to adding the Digital block to your UniLink page so you can sell or gate downloadable files directly from your link-in-bio.

Most creators who sell digital products go through a painful workaround: they upload to Gumroad, copy the link, paste it into their bio, then hope visitors make the connection between "buy my preset pack" in their caption and a generic link in their profile. The Digital block eliminates that gap entirely. You build the storefront, the checkout, and the delivery all inside your UniLink page — no third-party marketplace fees, no separate storefronts to update, no broken link after a Gumroad URL changes. Your product lives on your page, and your visitor sees it, buys it, and downloads it without leaving your brand's space.

What the Digital block does

The Digital block creates a product card on your page for a single downloadable item. That card displays a title, a description, a thumbnail image, and a price. When a visitor clicks to purchase, they are taken through a Stripe or PayPal checkout flow, and once payment is confirmed, they receive a download link in their inbox and see it on the page immediately. For free products — where price is set to $0 — there is no payment step; instead, the block collects the visitor's email before delivering the download link, giving you a lead magnet funnel built directly into your page.

The block supports two delivery methods. The first is a direct upload: you upload the file to UniLink's storage and the block handles the rest. The second is an external URL: you host the file elsewhere — an S3 bucket, Google Drive, Dropbox, or any direct download URL — and enter that link as the delivery destination. Both methods land the same way for the buyer: a secure download link arrives in their email and appears on the page post-purchase. The external URL method is the right choice for large files, assets you update frequently, or files you already host on your own infrastructure.

There are a few things the Digital block does not do. It does not support product variants (size, format, color), multiple files per product card, or subscription-based access. If you want to sell a bundle of ten files, you either zip them into one archive or consider whether the Membership block — which can gate content for paying subscribers — is a better fit. The Digital block is purpose-built for single-file commerce: one product card, one file, one purchase, one delivery.

Before you start

1. Connect your payment processor: If you plan to sell a paid digital product, go to Dashboard → Settings → Payments and connect either Stripe or PayPal. The Digital block will not display a purchase button for paid products until a payment processor is linked. Free products (price $0) do not require this step.
2. Prepare your file: Have the file ready on your computer or know its delivery URL. If uploading directly, keep the file under 200MB — larger files risk timing out during upload. For anything bigger (video courses, large archives), host the file on a cloud storage service and use the external URL delivery method instead.
3. Create your thumbnail: Prepare a square or landscape product image (minimum 600×600px, JPEG or PNG). A blank thumbnail placeholder reads as unfinished and lowers perceived value — this is the single most visible element of your product card on the page.
4. Write your product description: Have a short description (2–4 sentences) ready before you open the editor. Describe what the file contains, who it is for, and what the buyer can do with it. Vague descriptions ("my template pack") dramatically reduce purchase confidence.

How to add the Digital block to your page

1. Open your page in the Dashboard: Log in to UniLink, go to My Pages, and click Edit on the page where you want the product to appear.
2. Add a new block: Click + Add Block in the editor. In the block picker, scroll to the Commerce section and select Digital.
3. Upload your thumbnail: In the block settings panel, click the thumbnail area and upload your product image. This is the first thing visitors see — upload it before writing any other fields so you can visually evaluate the card as you build it.
4. Fill in the product title and description: Enter a clear product name (e.g., "Lightroom Preset Pack — 15 Moody Filters") and your 2–4 sentence description. Avoid generic product names; specific titles convert better because they tell the buyer exactly what they are getting.
5. Set the price: Enter a price in your currency. To create a free lead magnet with an email gate, set the price to $0 — the block will automatically prompt the visitor for their email before delivering the download. For paid products, enter the selling price and confirm your payment processor is connected.
6. Choose delivery method: Select Direct upload and upload your file, or select External URL and paste the direct download link for your hosted file. If using an external URL, make sure the link forces a download rather than opening in a browser tab — most cloud storage providers give you a direct download URL option.
7. Set the download limit: Choose how many times a buyer can download the file per purchase. The default is unlimited. Set a limit of 3–5 for most products — it prevents link sharing while still giving buyers enough attempts for a failed download or a device switch.
8. Configure the confirmation email (optional): Customize the subject line and body text of the delivery email your buyers receive. The default template works, but adding a personal message ("Thanks for buying — here is how to get the most out of this pack") builds trust and reduces support requests.
9. Save and publish: Click Save to store the block, then Publish to make it live on your page. After publishing, visit your page in a separate browser tab and test the full flow: click the purchase button, go through checkout with a test card (Stripe provides test card numbers), confirm the delivery email arrives, and verify the download link works.

Key settings explained

How to price and position your digital products for maximum sales

The most common pricing mistake on digital products is underpricing out of uncertainty. Creators who are new to selling downloads often set prices at $5–$9 because they feel uncomfortable charging more for something that "doesn't cost them anything to duplicate." This is the wrong frame. The price of a digital product should reflect the value of the outcome it delivers to the buyer, not the marginal cost of the copy. A Lightroom preset pack that saves a photographer two hours of editing per shoot is worth $30–$50. A Notion business planning template that would cost $500 with a consultant is worth $29. Price to the outcome, not to the file size.

Your product thumbnail does more conversion work than your description. On a mobile screen — where most of your visitors are coming from — the thumbnail is often the only thing visible before the fold. A well-designed cover with the product name, a clean background, and any relevant credentials ("used by 2,000+ creators") signals professionalism and justifies a higher price before the visitor reads a single word. If you are not a designer, spend 20 minutes in Canva with a simple template rather than uploading a screenshot of your product. The difference in perceived value is disproportionate to the effort.

If you have multiple digital products, add a separate Digital block for each one rather than zipping everything together at a discount. Separate blocks let you track which products get the most attention (you will see this in UniLink analytics), price each one independently, and test thumbnails and descriptions without affecting other products. A product that gets many views but few purchases usually has a pricing or description problem, not a traffic problem — and you can only diagnose this if your products are tracked individually.

For higher-priced products ($50+), add a brief social proof element in the description: "Downloaded by 800+ designers" or "Based on the framework I used to grow to 50K followers." Social proof in the description reduces the friction that comes with a higher price point. You cannot add star ratings or review widgets to the Digital block directly, so the description is your only space to carry that weight — use it.

Troubleshooting common issues

Frequently asked questions