How to Use the FAQ Block in UniLink (Add an Accordion Q&A to Your Page)
How to Use the FAQ Block in UniLink (Add an Accordion Q&A to Your Page)
The FAQ block lets you add a collapsible question-and-answer section to any UniLink page — no code required.
- The FAQ block creates an accordion-style Q&A section with expandable questions and answers.
- Add it from the Dashboard block picker, then type your questions and answers directly inline.
- Enable "open by default" on the first item so visitors see at least one answer without clicking.
- FAQ schema is injected automatically — no extra setup needed for Google rich results.
Someone lands on your page and immediately wonders: "Do you ship internationally?" or "What's included in the membership?" They don't email you. They don't dig around. They leave. The FAQ block exists to stop that from happening. It puts your most common answers right on the page, collapsed neatly so they don't overwhelm the layout, expanding when a visitor actually needs them. If you sell anything, take bookings, run a course, or get the same question more than twice a week, you need an FAQ block on your UniLink page.
What the FAQ block does
The FAQ block renders a vertically stacked list of questions. Each question is a clickable row — when tapped or clicked, it expands to reveal the answer below it. Tap again and it collapses. This accordion pattern is the standard on the web because it keeps the page scannable: visitors read the question list first, then open only what's relevant to them.
Behind the scenes, UniLink wraps the block's content in FAQ schema markup automatically. This means Google can parse your questions and potentially show them as rich results directly in search — the expandable accordion you sometimes see under a search result. You don't need to configure this or touch any code; the schema is applied as soon as the block is published.
The block also supports drag-and-drop reordering of questions, so you can rank them by importance without deleting and re-entering content. Each item has an optional "open by default" toggle, which is useful for the first item — you want visitors to see at least one answer without needing to interact with anything. Closed items compress the page and invite clicking; open items confirm that the block is interactive and that real answers are waiting inside.
How to add the FAQ block
- Open the Dashboard: Go to unilink.us and open your site editor.
- Click "Add block": In the block picker panel on the left, find the FAQ block. It's listed under Content blocks. Click it to add it to your page.
- Add your first question: The block starts with one empty item. Click the question field and type your first question — keep it concise, the way a real visitor would phrase it.
- Add the answer: Click the answer field directly below the question. Write the answer in plain sentences. You can use line breaks but keep formatting minimal — this isn't a blog post.
- Add more items: Click the "+ Add item" button at the bottom of the block to add additional questions. Repeat until you've covered your most common queries.
- Reorder if needed: Drag any item up or down using the handle on its left side to put the most important question first.
- Set open by default: Toggle "Open by default" on your first item so visitors immediately see that the block is interactive and contains real content.
- Publish: Hit Save or Publish. Your FAQ block is live.
Key settings to configure
| Setting | What it does | Recommended value |
|---|---|---|
| Question text | The label shown in the collapsed row. Visitors see this first. | Write as a real question: "How long does shipping take?" not "Shipping" |
| Answer text | The content revealed when the row expands. | 1–4 sentences. Direct answer first, context second. |
| Open by default | Expands the item on page load without any user interaction. | Enable on the first item only |
| Item order | Controls the sequence questions appear in. | Most-asked or highest-stakes question first |
| Block title | Optional heading displayed above the accordion list. | "Frequently Asked Questions" or leave blank if context is obvious |
Best practices for FAQ blocks
Limit your FAQ block to five to eight questions. More than that and the block becomes a wall of text even when collapsed — visitors stop reading the question labels and scroll past. If you genuinely have fifteen things to cover, split them into two separate FAQ blocks with different headings, or consolidate the less-important ones into a single answer ("Other questions? Email us at..."). Fewer, sharper questions outperform comprehensive but exhausting lists.
Answer the question in the first sentence of every answer. Don't build up to the point. Visitors click an accordion item expecting an instant answer — if the first sentence is preamble, you've already lost them. "Yes, we ship internationally to over 30 countries" is better than "When it comes to our international shipping options, we're happy to say that yes, we do offer..." The rest of the answer can add context, but lead with the direct response.
Keep your FAQ block current. Stale answers are worse than no answers — a visitor who reads "orders ship within 2 days" and then waits a week will be more frustrated than someone who just didn't see that information. Review your FAQ items whenever your pricing, process, or policies change. If you notice recurring support questions that aren't covered, that's a signal to add a new item. The FAQ block is a living part of your page, not a one-time setup.
Place the FAQ block low on the page, after your main offer. The top of your page should sell; the FAQ block should reassure and convert the undecided. Visitors who scroll to an FAQ are actively engaged and close to a decision — placing it after your links, booking button, or product listing means it catches people at exactly the right moment.
Common mistakes and how to fix them
| Mistake | Why it happens | Fix |
|---|---|---|
| Answers that are too long | Trying to be thorough, treating the FAQ like a help article | Cut to 3–5 sentences max. Link to a full article or page if more detail is needed. |
| All items open by default | Wanting visitors to see all answers without clicking | Open only the first item. A wall of expanded text defeats the purpose of an accordion. |
| Generic questions like "What is UniLink?" | Copying FAQ formats from other sites | Write questions specific to your situation: "What's in the $15/month plan?" not broad product explanations. |
| FAQ block at the very top of the page | Treating it as the main content | Move it below your primary CTA. FAQs support a decision, they don't start one. |
| Questions not updated after policy changes | Set-and-forget mindset | Add a reminder to review FAQ items whenever you change pricing, shipping, or access terms. |
When to use the FAQ block
- You sell a product or service and get the same support questions repeatedly
- You run a paid community, course, or membership and need to clarify what's included
- You take bookings or appointments and want to pre-answer logistics questions
- Your page ranks in search and you want to capture FAQ rich result placements
When to use something else
- You just want to add plain text paragraphs — use the Text block instead
- You need detailed how-to documentation — link to a separate help page
- You only have one thing to say — a single Q&A item looks odd as an accordion; use a callout or text block
- You're building a comparison between plans — the Pricing or Table block is a better fit
Frequently asked questions
Does the FAQ block automatically add FAQ schema for Google?
Yes. UniLink injects FAQ schema markup automatically when the block is published. You don't need to configure anything manually. Google can pick this up and display the questions as rich results in search, though Google decides whether to show them — not every page qualifies.
How many questions should I add to the FAQ block?
Five to eight is the sweet spot for most pages. Fewer than three and the block feels thin; more than ten and it becomes overwhelming. Focus on the questions you genuinely hear most often — not every possible scenario.
Can I have more than one FAQ block on a page?
Yes. You can add multiple FAQ blocks to a single page. This is useful if you want to group related questions under different headings — for example, one block for shipping questions and another for return policy questions.
Can I add links or formatting inside an answer?
Basic formatting is supported inside answer fields. If you need to link visitors to a detailed policy page or external resource, you can include a URL. Keep formatting minimal — the answer field isn't a rich text editor and heavy formatting can look cluttered in the expanded state.
- The FAQ block creates a collapsible accordion Q&A section — no code required.
- FAQ schema is injected automatically, giving you a chance at Google rich results.
- Enable "open by default" on the first item only; leave the rest collapsed.
- Write questions the way visitors ask them, not the way you'd phrase them internally.
- Place the FAQ block below your primary CTA — it supports decisions, it doesn't start them.
Ready to answer your visitors' questions before they even ask? Create your free UniLink page and add your first FAQ block today.
Create Your Free Link-in-Bio Page
Join thousands of creators using UniLink. 40+ blocks, analytics, e-commerce, and AI tools — all free.
Get Started Free