How to Use the Links Block in UniLink (Add Clickable Buttons to Your Bio Page)

The Links block is the heart of any link-in-bio page — it turns URLs into branded, trackable buttons your audience can tap in one click.

The whole point of a link-in-bio page is right in the name: one URL in your social bio that leads visitors to everything else. The Links block is where that happens. It's the most used block in UniLink, and for good reason — a clean row of clickable buttons is the fastest way to send someone from your Instagram bio to your store, your latest video, your booking page, or wherever you actually want them to go. If you're just getting started with UniLink, the Links block is where you start. If you've been using it for a while, there are probably settings you haven't touched yet that would meaningfully improve your click rate.

What the Links block does

The Links block renders a vertical stack of button-style rows, each representing one destination. Each row shows a title — the label the visitor sees and clicks — alongside an optional thumbnail image and optional short description text. When a visitor taps a row, they're taken to the URL you specified. The block handles one of the core problems of social media: you can only put one link in an Instagram or TikTok bio, so that one link needs to go to a page with everything else. The Links block is that page.

Beyond basic navigation, the Links block has features that most platforms either bury or don't offer at all. Every link has individual click tracking, so you can see which buttons your visitors actually tap versus which ones they scroll past. You can inject UTM parameters automatically so your analytics platform (Google Analytics, etc.) receives source data without you manually appending query strings to every URL. You can also pin high-priority links to the top regardless of order, and schedule links to appear or disappear on specific dates — useful for launches, limited-time offers, or time-sensitive events.

Button style is configurable per link: solid (filled background), outline (border only), or ghost (no border or fill, just text). This lets you visually differentiate link types — a solid button draws attention to your primary CTA, while ghost links work well for secondary navigation items you want available but not dominant.

How to add the Links block

1. Open the Dashboard: Navigate to unilink.us and open your site editor.
2. Add the block: Click "Add block" and select the Links block from the picker. It's typically listed first under Core blocks. The block is added to your page immediately.
3. Add your first link: Click "+ Add link" inside the block. A new row appears with fields for title and URL.
4. Enter the title: Type the label that will appear on the button. Keep it short — five to six words maximum. This is what visitors read and click.
5. Enter the URL: Paste the full URL including https://. This can be any URL: external site, another page you've built on UniLink, a file, a booking calendar — anything.
6. Add a thumbnail (optional): Upload an image to appear as an icon or small preview on the left side of the button row. Square images work best.
7. Add a short description (optional): Enter a brief supporting line below the title — useful if the link title alone isn't self-explanatory.
8. Choose a button style: Select Solid, Outline, or Ghost from the style dropdown for this specific link.
9. Add remaining links: Repeat for each destination. Reorder by dragging the handle on the left of any row.
10. Publish: Save your changes. All links go live immediately.

Key settings to configure

Best practices for Links blocks

Keep your link count between four and eight. Below four and the page feels thin; above eight and you're asking visitors to make too many decisions, which often means they make none. The paradox of choice is real on link-in-bio pages. If you have more than eight things you want to link to, audit them honestly: which ones get clicked? Which ones are just there because you feel like they should be? Trim the ones that don't convert and keep the ones that do. You can always rotate links in and out using the scheduled visibility feature rather than leaving a permanent list of twelve half-relevant buttons.

Write action-oriented titles. "Watch the video" outperforms "Video." "Book a free call" outperforms "Consulting." "Get 20% off today" outperforms "Shop." The difference is specificity and action — tell the visitor exactly what they're going to do and why it matters. For links that go to content rather than offers, use the description field to add one line of context so visitors know what they're clicking into before they click.

Use thumbnails intentionally. A thumbnail next to a link draws the eye and differentiates that row from the others. For your most important links, a clear thumbnail — a product photo, a brand icon, a headshot for a booking page — significantly increases click rate. Don't add thumbnails to every link just for visual consistency; use them where they add context or emphasis. Inconsistent thumbnails with different styles and sizes can make the block look cluttered rather than polished.

Check your analytics regularly. The per-link click tracking in UniLink shows you which links are working and which ones are invisible to your visitors. If a link has been live for two weeks and has zero clicks, that's information: either the title isn't compelling, the link is in the wrong position, or visitors simply don't care about that destination. Move high-performing links toward the top. Rewrite titles on underperforming links before you delete them — sometimes the link is fine and the label is the problem.

Common mistakes and how to fix them

Frequently asked questions