How to Use the Service Block in UniLink (Showcase and Sell Services From Your Page)

A step-by-step guide to adding the Service block to your UniLink page so potential clients can browse what you offer and take action without leaving your link-in-bio.

If you're a freelancer, consultant, photographer, coach, or agency, the biggest obstacle between you and a new client isn't your skills — it's clarity. When someone lands on your page and can't quickly tell what you offer, what it costs, and how to get started, they leave. A list of links to different pages doesn't solve this. Neither does a long bio paragraph. The Service block in UniLink puts each offering on its own card with a name, price, short description, and a direct action button. Visitors can scan your services in seconds and book, inquire, or buy without navigating anywhere else. It's the difference between a storefront with clear price tags and one where you have to ask the staff for every number.

What the Service block does

The Service block renders a series of service cards stacked vertically on your UniLink page. Each card holds a service name, a short description (up to around 200 visible characters), a price or pricing note, an optional image, a delivery timeframe, and a CTA button. Visitors scroll through your service list, read what interests them, and click the button for the one they want. There's no separate product detail page — all the information a client needs to decide is visible on the card itself.

The CTA button is the most flexible part of the block. It can link to a scheduling tool like Calendly or Acuity so clients book a discovery call directly. It can link to a UniLink Appointment block or Checkout block on the same page using an anchor URL. It can open an email compose window pre-addressed to you, trigger a WhatsApp chat with a preset message, or point to any external URL — a contract link, a portfolio, a custom intake form. How you close clients determines which link type fits: service businesses that sell through conversations use booking links; those with clear deliverables and fixed prices use checkout links.

The Service block is intentionally not a shopping cart. It does not aggregate items, track quantities, or manage inventory. It also does not directly handle payment — that's the role of the Checkout block, the Shop block, or your external payment tool. The Service block's job is discovery and first contact. A visitor sees your Brand Identity Package, reads what's included, sees the starting price, and clicks "Get a Quote." The sale happens in the conversation that follows, or on whatever page the button opens. If you need a visitor to complete a purchase in one session without speaking to you first, the Shop block with a payment-connected product is the better fit.

Before you start

1. List your services: Write out each service you want to display — name, one to two sentences describing what's included, your price (or price range), and an estimated delivery time. Having this ready before opening the editor saves significant time.
2. Choose a CTA type for each service: Decide how you want clients to reach out for each service: booking link (Calendly, etc.), email, WhatsApp, direct checkout, or a custom URL. Different services can use different button types — a discovery call for consulting and a direct checkout for a fixed-price audit are both valid on the same page.
3. Prepare images (optional but recommended): Cards without images look noticeably plain compared to cards with them. If you have portfolio samples, mockups, or branded illustrations for each service, have them ready to upload. Square or landscape images both work; aim for at least 800px wide.
4. Decide on pricing language: Know whether you'll show a fixed price ("$500"), a range ("From $200"), a per-unit rate ("$150 / hour"), or a free consultation ("Free Call"). Leaving the price field empty or at its default zero is the worst option — pick a real value or clear text before you build.

How to add the Service block to your page

1. Open your page in the Dashboard: Log in to UniLink, go to My Pages, and click Edit on the page where you want the block.
2. Add a new block: Click + Add Block in the editor. In the block picker, scroll to the Services or Commerce section and select Service.
3. Add your first service card: Click Add Service inside the block editor. Enter the service name in the name field — keep it short and specific, like "Brand Identity Package" not "Design Work."
4. Fill in the description: Write one to three sentences covering what the service includes and who it's for. Remember that only around 200 characters show without truncation on a card — lead with the most important information.
5. Set the price: Enter your price in the price field. This accepts plain text, so write "$500," "From $200," "$150/hr," or "Custom quote" — whatever matches your actual pricing model. Avoid leaving this as "$0."
6. Add a delivery timeframe (optional): If turnaround time is a selling point or a common question, fill in the delivery field (e.g., "5 business days," "2–4 weeks"). This reduces pre-sale back-and-forth.
7. Upload an image (optional): Click the image upload area to add a photo or illustration for this service. Even a simple branded graphic improves card engagement compared to a blank gray placeholder.
8. Configure the CTA button: Enter a button label that matches the action (e.g., "Book a Call," "Get a Quote," "Buy Now," "Inquire via Email"). Then select the button link type from the dropdown and paste your URL, email address, or phone number accordingly.
9. Add remaining services: Repeat the process for each additional service. You can reorder cards by dragging them within the block editor — put your most popular or highest-converting service first.
10. Save and publish: Click Save, then Publish. Your Service block is live.

Key settings explained

How to present your services to win clients

The single most common mistake in a Service block is description vagueness. "I do design work" or "Social media management" tells a visitor nothing they can act on. Potential clients are reading your page with one question in mind: "Is this person the right fit for my specific problem?" The description needs to answer that. "Monthly social media management for wellness brands — 3 platforms, 12 posts/month, story templates, and a monthly performance report" gives a client enough information to self-qualify. They know whether they have three platforms. They know whether 12 posts is enough. Vague descriptions force a back-and-forth that slows deals down; specific descriptions filter for the right clients and close faster.

Service block, Shop block, and Booking block all solve adjacent problems but serve different buyer journeys. The Service block is for browsing and inquiring — it works when the client needs to see what you offer and then initiate contact before any money changes hands. The Shop block is for instant checkout — it works when the product is well-defined, priced clearly, and the buyer doesn't need to speak to you first (a fixed-price Lightroom preset pack, a downloadable template, a one-off audit report). The Booking block (or Appointment block) is for scheduling time — it works when the service is delivered as a session or call and the client books the slot directly. Most service providers need all three on the same page: Service for the overview, Booking for the discovery call, and Shop (or a Checkout link) for the deliverables that can be purchased without a conversation. Knowing which block covers which use case prevents you from building the wrong thing and then wondering why clients aren't converting.

Price transparency on a Service block is a direct competitive advantage. Hiding your prices — either by leaving the field blank or writing "Contact for pricing" — filters out the wrong people in both directions. Budget-constrained leads waste your time on discovery calls before disqualifying on price. Premium leads who are willing to pay well assume your prices are lower than they are and move on. Displaying a "From $X" anchor price, even for bespoke work, sets expectations and attracts clients who can afford you. If your pricing varies widely by scope, use "From $500" or "Starting at $1,000 / month" — it communicates your floor without locking you into a ceiling.

Order your service cards by the conversion you care about most, not by the order you added them. Your most popular service, your highest-margin service, or the one that best represents your work should be first. Visitors on mobile scroll a limited distance — anything below the third card gets significantly fewer impressions. If you have more than four or five services, consider grouping them into categories or hiding lower-priority ones, rather than presenting a scrollable wall of cards that feels overwhelming rather than curated.

Troubleshooting common issues

Frequently asked questions