How to Use the Team Block in UniLink (Introduce Your Team Members on Your Page)
How to Use the Team Block in UniLink (Introduce Your Team Members on Your Page)
A step-by-step guide to adding the Team block to your UniLink page so visitors can see the real people behind your brand — turning an anonymous agency or studio into a group of individuals worth trusting and working with.
- The Team block displays cards for each team member — photo, name, role, short bio, and social links — in a grid or carousel layout, making multi-person operations feel human and approachable to first-time visitors.
- Never publish team cards without photos; anonymous cards with a name and title but no face undermine the trust that the block is specifically designed to build.
- Write bios that reveal personality and approach, not work history — a team block is not a resume wall, and bios that read like LinkedIn summaries miss the emotional job the block is doing.
- Keep the team block current; a former team member showing on your page months after they left creates awkward situations and signals neglect to observant visitors.
People work with people. That principle holds whether you are a two-person design studio, a five-person coaching practice, or a ten-person agency — the human beings on your team are a significant part of what a prospective client is evaluating when they consider hiring you. A page that presents your work, services, and testimonials without ever showing the people who do the work asks visitors to trust a brand entity rather than actual humans, and that is a harder trust to build. The Team block is the answer to the question every first-time visitor to a multi-person operation has but rarely asks out loud: "Who are these people, actually?" Answering that question with faces, names, roles, and a brief window into each person's perspective converts a business page into something closer to a genuine introduction — and introductions are what professional relationships start with.
What the Team block does
The Team block displays a set of individual member cards, one per team member you choose to feature. Each card contains: a profile photo, the member's name, their role or title, a bio snippet, and optional social platform links. The block layout can be configured as a grid (all cards visible simultaneously, arranged in rows) or a carousel (cards displayed one or a few at a time with navigation arrows or swipe support on mobile). Grid layout works best for teams of four to eight where you want all members immediately visible without interaction. Carousel layout works better for larger teams or pages where vertical space is limited — it keeps the block compact while still making every member accessible.
Individual card orientation is configurable per block: portrait orientation stacks the photo above the name and bio (taller, narrower cards), and landscape orientation places the photo to the left of the text (wider, shorter cards). Portrait is the more common choice for team blocks because it mirrors how profile photos appear on social platforms, which is a familiar format for visitors. Landscape is useful when bio text is longer or when you want the block to feel more editorial than social.
The social links per team member support the most common platforms: LinkedIn, Twitter/X, Instagram, and personal website URL. These links open the individual member's profile on click, which is different from what most team pages offer — typically, a company team page links to the company's social profiles, not the individual's. Linking to individual profiles turns the Team block into a connection facilitator: a client who resonates particularly with one team member can follow that person, which deepens the relationship with your brand through its people rather than through the brand account alone.
Before you start
- Collect professional headshots for every member you plan to feature: The single most important asset for the Team block is a good photo. "Good" in this context means consistent lighting, a clear face, and a background that is not distracting. The photos do not need to be from a professional photoshoot — well-lit natural light photos taken against a plain wall work fine. What does not work is a mix of professional headshots for some team members and low-quality selfies or cropped group photos for others. Visual inconsistency across the team cards makes the block look haphazard and signals different levels of investment in each team member.
- Write a bio brief for each person before opening the editor: A team block bio should be two to three sentences that answer: what does this person do on the team, what is their background or specialty, and what is one thing about their approach or personality that a client would want to know? Write a rough draft before entering the Dashboard so you are not composing in real time in a small text field. Have each team member write their own brief if possible — first-person drafts often have more authentic voice than third-person summaries written by one person for everyone.
- Decide which team members to feature: For most organizations, everyone in a direct client-facing or public role belongs in the Team block. Support and operational roles that clients never interact with can be omitted. If you have contractors or advisors you want to feature, consider whether a separate "Advisors" or "Partners" section (a second Team block with a different header) makes more sense than including them in the same grid as core team members.
- Collect individual social URLs: For each team member, get the URL of their LinkedIn profile or other social accounts they want listed. Have these ready before you start building — pasting them in as you build each card is faster than stopping to search for them mid-session.
How to add the Team block to your page
- Open your page in the Dashboard: Log in to UniLink, go to My Pages, and click Edit on the page where you want the team section to appear.
- Add a new block: Click + Add Block. In the block picker, find Team — it is typically listed under Social or About — and select it.
- Set the block layout: Choose between Grid and Carousel. For teams of four to eight, Grid is usually cleaner. For larger teams, Carousel keeps the block compact. You can also set the number of columns for the grid layout — two columns for portrait cards with longer bios, three columns for shorter-bio cards.
- Choose card orientation: Select Portrait (photo on top) or Landscape (photo beside text). Portrait is the default and the most familiar format; use Landscape if your bios are substantive and you want the text to have more visual weight.
- Add your first team member: Click Add Member. Upload the member's photo, enter their name, role, and bio text. In the social links section, add the URLs for any social platforms this member wants listed on their card.
- Repeat for each team member: Click Add Member for each additional person. Keep the bio length consistent across members — if some bios are one sentence and others are five sentences, the visual inconsistency will be jarring in the grid.
- Review the preview: Before saving, check the block preview to confirm all photos are loading, all bios are readable at the card size, and the overall grid looks visually balanced. A card with a missing photo or a bio that is cut off at the card edge needs to be corrected before publishing.
- Save and publish: Click Save and then Publish Page. Check the live page on mobile to confirm that the grid collapses cleanly to a single-column stack and that photos load at a reasonable quality on a phone screen.
Key settings explained
| Setting | What it controls | Best practice |
|---|---|---|
| Layout (Grid / Carousel) | Whether all member cards display simultaneously in rows or cycle through with navigation | Grid for teams of up to eight members where you want all faces visible at once; Carousel for larger teams or pages where vertical space is tight — visitors will interact with a carousel more readily than a very long grid |
| Card orientation (Portrait / Landscape) | Whether the photo appears above the text (Portrait) or beside it (Landscape) | Portrait is the standard for team blocks and the most familiar format for visitors; Landscape is best when bios are longer and you want text to have more visual weight relative to the photo |
| Columns per row | How many cards appear side-by-side in a grid row on desktop | Two columns for longer bios or landscape cards; three columns for shorter-bio portrait cards — never use four columns, as photos become too small to read faces clearly |
| Member photo | The profile photo displayed on each card | Use consistent photo dimensions and style across all team members — same aspect ratio (square or 3:4), consistent framing (head and shoulders), consistent background tone; inconsistent photos make the team block look assembled rather than curated |
| Bio text | The short description displayed under each member's name and role | Two to three sentences maximum; write in a tone that reflects the person's personality rather than a neutral resume style — "Sarah obsesses over conversion copy and has written for 40+ SaaS brands" tells a visitor more than "Sarah has seven years of experience in content marketing" |
| Social links | Individual social platform links for each team member (LinkedIn, Twitter/X, Instagram, website) | Include at least one link per member — LinkedIn is the most universally appropriate for professional contexts; add others (Instagram for creative roles, personal website for writers or speakers) where they genuinely strengthen the team member's professional profile |
How to write team bios that humanize rather than credential-list
The most common mistake in team block bios is writing them as résumé excerpts. "Maria has 12 years of experience in digital marketing and holds certifications in Google Ads, HubSpot, and Facebook Blueprint" is accurate and also completely forgettable. A visitor reading that bio learns that Maria is experienced and certified — but every other agency they have visited has experienced and certified people too. What they want to know, but are rarely told, is: what is it like to work with Maria? What does she care about? What does she notice in a client's marketing that others might miss? A bio that answers those questions creates a point of differentiation that credentials alone never achieve.
The practical approach to writing bios that humanize rather than credential-list is to answer three questions for each team member in two to three sentences: what do they do, what distinctive perspective do they bring to it, and what would a client notice about working with them specifically? "Maria leads our paid media strategy and has an obsessive focus on the gap between ad impression and landing page conversion — she refuses to optimize traffic until the destination is ready to receive it. Clients consistently say she asks questions no one else thought to ask." This bio is roughly the same length as the credentials version, but it tells the visitor something they will actually remember and that creates a reason to want to talk to Maria specifically.
Photo consistency is the team block's most underestimated visual problem. When half the photos are square and half are rectangular, when some have white backgrounds and others have outdoor settings, when one member's photo was clearly taken by a professional and another's was cropped from a conference photo, the block looks like it was assembled from whatever happened to be available rather than created to represent a cohesive team. Before publishing the block, do a visual check: crop all photos to the same aspect ratio, ensure the lighting is consistent enough that all photos look like they belong to the same set, and if one member's photo is significantly better quality than others, prompt the others to update before publishing. Consistency signals deliberateness, and deliberateness signals quality.
Troubleshooting common issues
| Problem | Likely cause | Fix |
|---|---|---|
| Team cards display without a photo — showing a placeholder icon | Photo not uploaded for that member card, or the upload failed | Open the block editor, click the relevant member card, and re-upload the photo — verify the file is a supported format (JPEG or PNG) and under the file size limit; do not publish without a photo for any card |
| Photos display at inconsistent sizes or aspect ratios within the grid | Photos uploaded with different original aspect ratios — the block crops them but different source ratios produce different cropping | Before uploading, crop all photos to the same aspect ratio (1:1 square is the safest universal choice) using any image editor; re-upload the cropped versions to achieve consistent display sizes across all cards |
| Bio text is cut off on mobile | Bio text is too long for the card size at mobile width | Edit bios to be shorter — two to three sentences is the target; text that is readable at desktop card size may overflow or truncate when the card expands to full mobile width in single-column layout |
| Social links on member cards do not open the correct profile | URL pasted without the full profile path — only the domain entered rather than the full profile URL | Open the block editor, click the relevant member card, and verify that each social URL is the full profile URL (e.g., https://linkedin.com/in/member-name), not just linkedin.com |
| Former team member still showing on the live page after removal from the editor | Block edited and saved but page not published after the change | After deleting a member card in the editor, click Publish Page — removing a card from the editor is a draft change that does not go live until the page is republished |
Best fit for
- Agencies, studios, and consultancies where the team composition is a genuine differentiator and prospective clients want to know who they would actually be working with
- Group practices in fields where practitioner-client fit matters — therapy practices, coaching groups, medical or wellness clinics — where visitors may be choosing a specific person, not just the organization
- Collaborative creative projects, collectives, and partnerships where the combination of individual perspectives is part of what makes the offering valuable
- Any multi-person operation where "who is behind this" is a common question from new contacts and the current answer is "visit our website" — the Team block makes the answer immediate
Not the right tool if
- You are a solo creator or freelancer — a Team block with one card looks more like a quirky choice than a genuine team introduction; use a bio section or an About block instead
- Your team has not consented to being featured publicly or has not provided photos and approved bios — publish only with explicit consent from each person featured
- Your team changes so frequently that maintaining the block is more work than the trust it builds — if turnover is high, the block will be outdated more often than it is current, which creates its own credibility problem
Frequently asked questions
Should I include every person on my team, or just key people?
Feature everyone who has regular contact with clients or who represents a distinct capability your clients might want to know about. For agencies and service firms, that is typically everyone in a delivery or strategic role. Operational staff who clients never interact with — billing, administration, technical infrastructure — can be omitted without the block feeling incomplete. For large teams, consider a selective "leadership team" or "who you'll work with" approach that shows the primary points of contact rather than an exhaustive directory, which would require more maintenance and risks overwhelming visitors with more names than they can process.
Can I feature contractors or freelancers alongside full-time employees?
Yes, and for many agencies and studios this reflects the actual reality of who does the work. If a contractor works with clients directly or has a meaningful role in client outcomes, featuring them in the Team block is honest and useful for prospective clients. Consider using the role or title field to signal the distinction if it matters in your context — "Project Director" for a full-time employee and "Illustration Lead" for a long-term contractor who handles all illustration work, for example. What to avoid is featuring contractors who do highly variable, project-by-project work as if they are consistent team members — if a visitor asks to work with a specific person they saw on your Team block and that person is not currently available, the disconnect undermines the trust the block was meant to build.
What is the right bio length — and should bios be written in first or third person?
Two to three sentences is the target length. Shorter than that and the card feels like a name badge rather than an introduction; longer than that and the bio requires actual reading rather than scanning, which breaks the visual flow of the block. On first versus third person: third person is the conventional choice for most professional pages (it matches how team bios appear on most agency and firm websites and avoids each card sounding like a personal statement). First person can work well for more personal or personality-driven brands where the informal tone matches the overall page voice. Pick one convention and apply it to every team member — mixing first and third person across cards in the same block creates a jarring inconsistency.
How do I handle a team member who does not want to be on the public page?
Respect the preference completely and do not feature them. Some people are uncomfortable being publicly associated with clients, searchable by name online, or visible on pages that could be seen by their personal contacts. This is a legitimate position, and the consequence is simply not featuring that person in the Team block. If that person is someone a client would regularly work with, handle the introduction through direct communication rather than via the public page — "You will be working primarily with [name], who prefers not to be listed publicly but who I am happy to introduce via email" is a clear and respectful way to bridge the gap.
- The Team block displays photo, name, role, bio, and social links for each team member in a grid or carousel — it is the fastest way to make a multi-person operation feel human and knowable to a first-time visitor.
- Never publish team cards without photos; a name and title without a face is an anonymous placeholder that signals lower investment in the introduction than no Team block at all.
- Write bios that reveal approach and personality rather than listing credentials — the block's emotional job is introduction, not verification, and the bios that build genuine interest answer "what is it like to work with this person," not "what does their CV say."
- Keep the Team block current; remove former members immediately when they leave and update roles when they change — a stale team block is noticed by observant visitors and signals that other parts of the page may be similarly outdated.
Ready to introduce your team to every visitor on your page? Create your free UniLink page and add a Team block — put faces, names, and real personality behind your brand so visitors know exactly who they are reaching out to before they ever send a message.
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