How to Use the TikTok Block in UniLink (Embed Your TikTok Feed on Your Bio Page)
How to Use the TikTok Block in UniLink (Embed Your TikTok Feed on Your Bio Page)
A complete guide to connecting your TikTok account, configuring your feed display, and making inline playback work for you.
- The TikTok block pulls your public video feed into a grid or carousel directly on your UniLink page — no redirect, no copy-pasting individual URLs.
- Connect your account once via Settings → Integrations → TikTok; the feed updates automatically as you post.
- Only public videos surface in the feed — private or friends-only videos will never appear, and that is by TikTok's design, not a bug.
- Enable inline playback to keep visitors on your page while they watch; place the TikTok block below your key links so viewers see your offers before they fall into a video scroll.
The standard link-in-bio approach sends your TikTok audience to a page full of text links — a stark contrast to the video-first experience they just left. That friction matters. Visitors who arrive from TikTok are primed for video content, and handing them a list of buttons instead of more content loses a real engagement opportunity. The UniLink TikTok block closes that gap by embedding your actual feed on the page. Visitors can browse your recent videos, watch inline without leaving the page, and still be surrounded by your links, your shop, and your calls to action — the whole page — rather than getting pulled back into the TikTok app the moment they tap a thumbnail.
What the TikTok block does
The TikTok block connects to your TikTok account via the TikTok Display API — a read-only integration that pulls your public video feed and renders it directly on your UniLink page. You choose between three display modes: Grid (a 2- or 3-column layout of square thumbnails), Carousel (a horizontally swipeable row of video cards), or Single Video (a specific video embedded by URL, for when you want to highlight one particular post). The block refreshes automatically as you post new content, so there is no manual updating required once the integration is active.
The integration is strictly read-only. UniLink can see and display your public videos but it cannot post to TikTok, access your messages, or read your follower or analytics data on your behalf. This is an important clarification because some creators worry about connecting third-party tools to TikTok. The Display API access level UniLink requests is narrow by design. In practice, what you get is a live feed of your public content displayed in a layout you control, updated in real time as you publish on TikTok.
The block does have one firm limitation worth knowing upfront: only public videos appear in the feed. Videos set to "Friends only" or "Private" are not accessible through TikTok's Display API regardless of what permissions you've granted — TikTok enforces this at the API level. If you post frequently to private or limited audiences, your visible feed may look shorter or older than you expect. This is not a UniLink issue; it is a constraint of the API itself.
Before you start
- Have a TikTok account with public videos: The block surfaces your public feed. If all your videos are private or restricted, the block will display nothing. You need at least three to four public videos to make the block look complete in either grid or carousel mode.
- Log in to your UniLink Dashboard: Go to unilink.us and open the editor for the page you want to add the TikTok block to.
- Connect your TikTok account via Integrations: In the Dashboard, navigate to Settings → Integrations → TikTok. Click "Connect TikTok" and complete the authorization flow. TikTok will ask you to approve read-only feed access. Accept, and UniLink will store the access token for the feed to update automatically.
- Note your TikTok account password: If you change your TikTok password after connecting, the integration token is invalidated. You will need to reconnect. Keep this in mind so you are not caught off guard when the feed stops updating.
How to add the TikTok block to your page
- Open your page in the Dashboard editor: Click "Add block" to open the block picker. Search for "TikTok" or scroll to the Social Media section.
- Select the TikTok block: Click it to insert it at the bottom of your page. The block appears immediately with a loading state while it fetches your feed.
- Choose your display layout: In the block settings panel, select Grid, Carousel, or Single Video. Grid works well for showcasing a content library. Carousel is better if you want the feed to feel like a scrollable story reel. Single Video is best if you have one specific post you want to highlight — a viral video, a collaboration, a product demo.
- Set the number of videos to display: For Grid and Carousel, choose how many videos to show (3–12). Start with 6 for most layouts — enough to signal an active account without overwhelming the page.
- Adjust video size: Set the thumbnail size to small, medium, or large. On mobile — where the majority of your audience will be — medium is the default that works best without requiring horizontal scrolling in grid mode.
- Configure caption and view count visibility: Toggle captions and view counts on or off. Captions provide context and boost accessibility. View counts can be a social proof signal if your videos have strong numbers, but they can also feel discouraging on videos with low views — hide them if your view counts are inconsistent.
- Set the link destination: Choose whether clicking a video opens TikTok (the app or web player) or plays inline directly on your UniLink page. Inline is strongly recommended — details below.
- Position the block on your page: Drag the TikTok block to the right location in your page layout. This placement decision is important — see the optimization section below.
- Save and preview: Click Save. Use the mobile preview in the Dashboard to verify the feed renders correctly at phone dimensions before publishing.
Key settings explained
| Setting | What it controls | Best practice |
|---|---|---|
| Layout type | How the videos are displayed: Grid (columns of thumbnails), Carousel (horizontal swipe), or Single Video (one specific post by URL) | Grid for content portfolios and brand deal pages; Carousel for a dynamic, scrollable feel; Single Video to spotlight one specific post |
| Number of videos | How many recent public videos from your feed to load (3–12) | 6 is a solid default — enough for credibility without slowing page load or overwhelming the layout |
| Video size | Controls the thumbnail dimensions within the grid or carousel | Medium on mobile-first pages; Large only if the TikTok block is the primary content on the page |
| Show captions | Displays the video caption text below each thumbnail | On — captions provide context and help visitors decide which video to watch |
| Show view count | Displays the view count on each video thumbnail | On if your videos have strong view numbers; Off if counts are low or inconsistent across videos |
| Link destination | Where the visitor goes when they click a video: opens TikTok app/web, or plays inline on your UniLink page | Inline — keeps visitors on your page, preserves the session, and avoids sending them back into TikTok before they've clicked your links |
How to maximize your TikTok block
Block placement is the most underestimated decision you'll make with this feature. The most common mistake is placing the TikTok block at the top of the page, above the Links block and above any calls to action. The logic makes intuitive sense — you're a TikTok creator, TikTok content should lead. But the outcome is that visitors watch a video or two, get re-engaged with your content style, and then close the page. They never scrolled down to the link to your store, your newsletter, or your course. Place the TikTok block below your primary links, after your key offers. Let visitors see what you're selling or promoting first, then give them your content library as a second layer of engagement for anyone who wants to know more about you before they commit.
Think of the TikTok block as a portfolio section, not a homepage hero. When a brand or manager wants to work with you, they'll look at your UniLink page to see who you are and what your content looks like. Having a polished feed grid on your page — especially one they can browse without leaving the page — is more compelling than making them navigate to your TikTok profile separately. This is one of the best use cases for the block: it turns your UniLink page into a media kit. Keep the display mode set to Grid, show 9–12 videos, and enable captions so the content context is visible at a glance.
Reconnection after a TikTok password change is easy to forget and painful when it happens. The feed will silently stop updating — it won't show an error on your published page, it will just stop showing new videos. The tell is when you post a new TikTok and it doesn't appear in your feed after a day. To check: go to Settings → Integrations → TikTok in the UniLink Dashboard. If the connection status shows an error or expired state, click "Reconnect" and re-authorize. This takes about 30 seconds but is easy to miss if you don't check the Dashboard regularly.
If you run multiple content verticals — for example, a mix of lifestyle content and product content — use the Single Video mode to pin your most conversion-relevant video at the top of the TikTok block, and let the Grid or Carousel show the broader feed below it. A pinned product demo or transformation video that directly relates to what you're selling can meaningfully improve click-through to your offers, while the rest of the feed serves as general credibility content.
Troubleshooting common issues
| Problem | Likely cause | Fix |
|---|---|---|
| Feed shows no videos or appears empty | All recent posts are set to Private or Friends Only, or the TikTok integration has expired | Check that you have public videos on your TikTok profile. Then check Settings → Integrations → TikTok in UniLink — reconnect if the status shows expired |
| A specific video is missing from the feed | That video is set to Private or Friends Only on TikTok — the Display API cannot surface non-public content | Change the video's privacy setting to Public on TikTok. It will appear in the UniLink feed within a few minutes of the next feed refresh |
| Feed stopped updating after I posted new videos | You changed your TikTok password, which invalidated the access token UniLink stored | Go to Settings → Integrations → TikTok and click "Reconnect." Re-authorize with your current credentials. New videos will sync immediately |
| Clicking a video opens TikTok instead of playing inline | Link destination is set to "Open TikTok" instead of "Play inline" | Open the TikTok block settings and change Link destination to "Play inline." Save the page |
| Grid layout looks broken on mobile — thumbnails are too wide | Video size is set to Large, which overflows on narrow screens | Switch Video size to Medium or Small in the block settings. Always preview on mobile dimensions before publishing |
| TikTok authorization fails or loops back to the connect screen | Browser cookie or pop-up blocker is interfering with the TikTok OAuth flow | Try the authorization in a different browser, or temporarily disable your pop-up blocker. If the issue persists, clear cookies for tiktok.com and retry |
| Feed shows videos from the wrong account | You had a different TikTok account logged in when you authorized the integration | Disconnect the current TikTok integration in Settings → Integrations → TikTok, log out of TikTok in your browser, log in with the correct account, then reconnect |
Best fit for
- TikTok-first creators who want to carry their video content onto their bio page without manual updates
- Creators pitching brand deals who want their page to double as a live portfolio
- Anyone selling products who wants to pair social proof content (demos, reviews, before-and-afters) with a direct purchase link on the same page
- Creators running paid traffic from TikTok to their UniLink page who want to retain engagement within the page rather than sending visitors back to TikTok
Not the right tool if
- Most of your TikTok videos are private or friends-only — the block will show an empty or near-empty feed
- You're not active on TikTok and have fewer than three public videos — the block will look sparse and unconvincing
- You want visitors to watch your content on TikTok and accumulate watch time or follow count there — inline playback keeps them off the platform, which doesn't help your TikTok growth metrics
- Your link-in-bio page serves a professional or corporate audience — a TikTok feed may feel out of place in certain B2B contexts
Frequently asked questions
Does connecting TikTok allow UniLink to post on my behalf?
No. UniLink uses TikTok's Display API, which is a read-only integration. It can read and display your public video feed, and nothing else. UniLink cannot create posts, access your direct messages, see your follower list, or modify anything on your TikTok account. You can verify this during the authorization flow — TikTok shows you exactly what permissions are being requested before you approve.
Why aren't my newest videos showing in the feed?
The most common cause is a recently changed TikTok password, which invalidates the stored access token. Go to Settings → Integrations → TikTok in the UniLink Dashboard and check the connection status. If it shows an error, reconnect. If the token is still valid, the feed typically refreshes within a few minutes of a new post going public on TikTok. Private or restricted videos will never appear regardless of token status.
Can I show videos from someone else's TikTok account?
No. The TikTok block only displays videos from the TikTok account you've connected to your UniLink account. You cannot embed another creator's feed or a branded account you manage unless that account is the one you authenticated during the integration setup. If you manage multiple TikTok accounts, you'll need to connect the specific one you want to display.
Will the TikTok block slow down my page?
The block is designed to lazy-load thumbnails as the visitor scrolls, which minimizes the impact on initial page load. That said, loading 9–12 video thumbnails does add network requests. If page speed is a priority — for example, if you're running paid ads and your landing score matters for ad quality scores — keep the video count at 6 or below, or place the TikTok block near the bottom of the page so it loads after the critical above-the-fold content is already rendered.
Can I use the Single Video mode to embed a video that isn't mine?
Single Video mode works with any public TikTok video URL, not just your own. You can paste the URL of any public video — a collaboration, a client testimonial, a trending sound you used — and it will embed on your page. This can be useful for highlighting collaborations or user-generated content featuring your product. Note that if the original creator deletes the video or changes its privacy setting, the embed will break.
- Connect once via Settings → Integrations → TikTok; the feed updates automatically every time you post a public video.
- Only public TikTok videos appear in the feed — private and friends-only videos are excluded at the API level, not by UniLink.
- Enable inline playback so visitors watch videos inside your page rather than being redirected to TikTok and losing the session.
- Place the TikTok block below your primary links and CTAs — let visitors see your offers first, then your content library.
- If the feed stops updating after a password change, reconnect the integration in Settings → Integrations → TikTok; this takes under a minute.
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