How to White-Label UniLink (Remove Branding and Use Your Own)

Replace all UniLink branding on your clients' pages and dashboard with your own agency logo, colors, and custom domain.

White-labeling transforms UniLink from a platform you're reselling into a platform you appear to own. For agencies and consultants building recurring revenue around link-in-bio management, that distinction matters enormously. When a client sees your logo on the dashboard login screen, your colors inside the editor, and no mention of UniLink anywhere on their published page, they're paying for your expertise and your tool — not a visible SaaS subscription. This guide walks you through every step of the white-label configuration.

What White-Labeling Does

UniLink's white-label feature operates on two distinct layers. The first is the published page layer, which controls what visitors see when they open a client's link-in-bio page at unil.ink/username. By default, a small "Powered by UniLink" badge appears in the footer of every published page. White-labeling removes this badge completely, leaving the page looking like a standalone product with no platform attribution. You can optionally replace it with your own agency badge or leave the footer clean.

The second layer is the dashboard layer, which controls what your clients see when they log in to edit their page. This includes the login screen, the editor interface header, the loading screens, and all platform-facing emails that the system sends to clients (welcome emails, password resets, and notification emails). White-labeling this layer means replacing the UniLink logo with yours, applying your brand colors to the interface, and configuring emails to come from your domain so they appear to be from your agency rather than from UniLink.

The custom dashboard domain is the most impactful white-label feature because it changes the URL your clients visit every time they log in. Instead of app.unilink.us, clients go to a subdomain you control — typically something like app.youragency.com or manage.yourdomain.com. This requires adding a CNAME DNS record on your domain pointing to UniLink's infrastructure, and UniLink handles the SSL certificate automatically. Once configured, the URL in your client's browser bar always shows your domain, reinforcing the perception that this is your platform.

How to Get Started

1. Verify your plan. White-label features require the Business plan (for individual accounts) or the Agency plan (for managing multiple clients). Go to app.unilink.us → Settings → Billing to confirm your plan. Upgrade if necessary before proceeding.
2. Open White Label settings. In the Agency Dashboard, navigate to Agency Settings → White Label. This section contains all white-label configuration options in one place.
3. Upload your logo. Click the logo upload area and upload a PNG or SVG of your agency logo. Recommended size is at least 200px wide with a transparent background. The logo appears on the dashboard login screen, in the editor header, and in system emails.
4. Set brand colors. Enter your primary hex color code (used for buttons, links, and highlights in the interface) and your secondary color. These replace UniLink's default purple color scheme with your own palette throughout the dashboard.
5. Add a CNAME record for your custom domain. In your DNS provider (Cloudflare, GoDaddy, Namecheap, etc.), create a CNAME record pointing your desired subdomain (e.g., app.youragency.com) to the target shown in the White Label settings panel. Save the DNS record and wait for propagation — this typically takes 15 minutes to a few hours.

How to Use White-Label Settings

1. Enter your custom domain in UniLink. After adding the CNAME record, return to White Label settings and enter your custom subdomain in the "Custom Dashboard Domain" field. Click "Verify" — UniLink checks that the CNAME is live and provisions an SSL certificate automatically.
2. Remove "Powered by UniLink" from pages. In the White Label settings, find the "Page Footer Badge" toggle and turn it off. This removes the UniLink attribution from the footer of all pages managed under your account. Changes take effect on the next publish of each page.
3. Configure branded system emails. In the White Label → Emails section, set the "From Name" to your agency name and optionally configure a custom "From Address" using your domain (requires an SPF/DKIM record setup on your email domain). Update the email templates to use your logo and brand colors.
4. Preview the white-labeled dashboard. Open your custom domain URL in a private browser window to see the login screen exactly as clients will see it. Verify the logo, colors, and URL are all correct before inviting clients.
5. Share the custom URL with clients. Update your onboarding documentation and welcome emails to direct clients to your custom domain URL instead of app.unilink.us. Clients who have already been invited can log in via either URL.

Key Settings

Get the Most Out Of White-Labeling

White-labeling is most effective when it's consistent across every touchpoint. A client who sees your logo on the login screen but then receives a "Powered by UniLink" footer email notification has a broken brand experience. Before launching, audit every surface: login screen, dashboard header, system emails (invite, password reset, weekly digest), and the published page footer. The White Label settings panel covers all of these, but go through each one explicitly rather than assuming the toggle applies everywhere.

The custom domain is worth the five minutes of DNS setup even if your clients are technically sophisticated enough to recognize UniLink. The URL in the browser bar is the single most visible trust signal during a client's editing session. A client who sees app.youragency.com in the address bar is constantly reinforced that they're working inside your platform. This psychological framing makes it harder for clients to rationalize finding a cheaper tool, since they don't have a direct mental link between the platform and a specific SaaS price point.

Use branded emails as a relationship touchpoint. When a client receives their welcome email from "hello@youragency.com" with your logo at the top, that's an impression of your brand — not UniLink's. Make sure the email templates contain a brief, friendly message from your agency rather than the default generic text. Customizing the welcome email content to mention the client by name and reference their onboarding call takes two minutes and dramatically improves the perceived quality of your service.

If you manage clients in different industries or with very different brand aesthetics, note that white-label settings apply at the Agency level and affect all sub-accounts equally. The dashboard interface color scheme is consistent for every client login. If differentiated experiences per client are important for your business model, you would need separate agency accounts for each distinct brand experience — which is an edge case but worth knowing about before you architect a large client portfolio.

Troubleshooting

Frequently Asked Questions