Migrate From Hopp to UniLink (From Highlight Reels to Full Business Pages)

Replace Instagram's shopping-only link tool with a full business page that works across every platform.

Hopp was built for one job: turning Instagram followers into shoppers. It does that job adequately, but the moment you want to send traffic from TikTok, YouTube, or your email newsletter to the same page, Hopp's Instagram-first design starts to show its limits. Creators and small businesses who are growing beyond a single channel need a link-in-bio tool that grows with them. UniLink is that tool — a full business page platform that lives at your own domain, works equally well on every social network, and lets you sell, book, and engage without being boxed into one platform's ecosystem.

What Migrating From Hopp Does

Hopp's value proposition is tight integration with Instagram Shopping. That integration comes at a cost: your page is effectively an Instagram storefront extension, not a standalone destination. When you move to UniLink, your link-in-bio becomes an independent page hosted at unil.ink/username (or your own custom domain), giving you full control over design, content, and how visitors experience your brand regardless of where they came from.

UniLink's product blocks go beyond what Hopp offers in shopping links. You can sell physical and digital products, offer timed bookings, run subscription memberships, embed countdown timers for launches, and collect email leads — all on the same page. Where Hopp forces you to funnel visitors into a shopping flow, UniLink lets you choose what action each visitor takes first.

The analytics gap is equally significant. Hopp gives you basic click data tied to Instagram insights. UniLink's analytics dashboard shows you click-through rates per block, traffic sources across all platforms, conversion funnels, and subscriber growth — data you can actually use to make decisions about your content and product strategy across every channel you publish on.

How to Get Started

1. Go to unilink.us and create a free account. Choose your username carefully — this becomes part of your public URL at unil.ink/username.
2. Open your Hopp dashboard and take a screenshot or note down all your active shopping links, including product names, descriptions, prices, and destination URLs.
3. In the UniLink dashboard at app.unilink.us, start building your page by adding a profile image, display name, and bio text that matches your brand voice.
4. Add a Product block for each item you were selling through Hopp. Fill in the product name, image, price, and link it to your existing checkout URL or set up Stripe directly within UniLink.
5. Preview your page at unil.ink/username and compare it side-by-side with your Hopp page to make sure all products are represented and the page looks the way you want.

How to Complete the Migration

1. Add any non-shopping blocks you want — social media links, a contact form, a newsletter signup, or an about section. This is where UniLink already goes beyond what Hopp can do.
2. If you have a custom domain (e.g., links.yourbrand.com), connect it in UniLink's settings. Custom domains are available on the free plan — no upgrade required just for this feature.
3. Update your Instagram bio link to point to your new UniLink page. This is the only change your audience needs to see — the new page will load instantly.
4. Update any other bios — TikTok, YouTube, Twitter, Pinterest — to point to the same UniLink page. With Hopp, you were limited to Instagram; now one link works everywhere.
5. Monitor your UniLink analytics for the first 48 hours to confirm clicks are coming through and your product links are converting. Disable your Hopp page once you're satisfied everything is working.

Key Differences

Get the Most Out of UniLink After Migrating

The most immediate win after migrating from Hopp is unlocking cross-platform traffic. Add your UniLink URL to every social bio simultaneously — TikTok, YouTube, X, Pinterest, LinkedIn — so that every piece of content you publish across all channels now feeds the same destination. Your analytics will start showing you which platforms drive the most valuable traffic, not just the most clicks.

Consider adding a booking block if you offer any kind of service, consultation, or event. This is the biggest capability gap between Hopp and UniLink — Hopp can only sell products, while UniLink can sell time. Even if you're primarily a product seller, offering a "style consultation" or "brand call" booking slot can dramatically increase your average revenue per visitor.

Use UniLink's email signup block to start building a list. Social algorithms change constantly, and your follower count on any given platform is not an asset you control. An email list is. Offer a small incentive — a discount code, a free guide, early access to new products — and collect emails directly on your UniLink page. This is something Hopp never offered at all.

Once you're on the Starter plan ($9/month) or higher, take advantage of advanced analytics to run simple A/B experiments on your page. Try different hero images, different product ordering, or different calls to action in your bio text. Because all your traffic now flows through one page, you'll see results faster and with more statistical significance than you ever could with Hopp's Instagram-specific data.

Troubleshooting

Frequently Asked Questions