Migrate From Milkshake to UniLink (Upgrade From Mobile Cards to Full Pages)

Trade Milkshake's mobile-only card format for a fully responsive business page with real analytics and e-commerce.

Milkshake built its reputation on making it fast and fun to create a swipeable mobile card page. For early-stage creators who needed something quick and visual, it delivered. But as your audience grows and your needs evolve — product sales, booking clients, measuring what actually works — Milkshake's card-based, mobile-first constraint becomes a ceiling rather than a feature. UniLink was built from the ground up as a full business page platform: responsive across all devices, loaded with monetization tools, and backed by analytics that help you make decisions rather than just count clicks.

What Migrating From Milkshake Does

Milkshake organizes content into swipeable cards — each card is a mini-page. The experience is visually engaging on a smartphone, but it creates a significant problem: desktop visitors get a suboptimal layout, and there's no way to present a structured, scannable page. UniLink organizes content as vertical blocks on a single scrollable page, which is how link-in-bio pages are expected to behave on every device. You get the same clean, visual design Milkshake was known for, but it works everywhere.

The analytics difference is stark. Milkshake offers minimal engagement data — primarily card view counts. UniLink gives you per-block click tracking, traffic source attribution (so you know which social platform sent each visitor), and conversion analytics tied to any product or booking block you add. For the first time, you'll know not just that people visited, but what they did and where they came from.

E-commerce is the biggest functional gap. Milkshake has no native product selling or booking capability. UniLink lets you add product blocks, set up Stripe checkout, offer digital downloads, take appointment bookings, and run subscription tiers — all managed from the same dashboard where you design your page. Migrating from Milkshake is not just a platform switch; it's an upgrade in what your bio link can do for your business.

How to Get Started

1. Sign up at unilink.us for a free account. Pick a username that matches your brand — it will form your page URL at unil.ink/username.
2. Open your Milkshake app and systematically go through each card, noting the content type (link, image, text, social) and the destination URL or content for each one.
3. In the UniLink dashboard at app.unilink.us, set up your profile — upload your photo, add your display name, and write a short bio. This appears at the top of every UniLink page.
4. Start adding blocks that correspond to your Milkshake cards. Use the Link block for simple external links, Image block for visual cards, and Text block for any informational content.
5. Preview your page on both mobile and desktop to confirm the layout looks as intended on all screen sizes before you go live.

How to Complete the Migration

1. If you were selling anything through Milkshake via external links, replace those with UniLink's native Product blocks. Connect Stripe to enable direct checkout without sending visitors to a third-party storefront.
2. Add an Analytics pixel or connect Google Analytics in UniLink settings if you want to integrate with your broader analytics stack beyond UniLink's built-in dashboard.
3. Connect a custom domain if you have one — go to Settings → Custom Domain in app.unilink.us. This is available on the free plan and takes about 15 minutes once DNS propagates.
4. Update your Instagram bio (and TikTok, YouTube, and any other platform) with your new UniLink page URL. Use a tracking UTM parameter for each platform if you want to measure which drives the most traffic.
5. Keep your Milkshake page live for 2–3 days while you monitor that clicks are coming through to UniLink successfully, then deactivate Milkshake when you're confident the transition is complete.

Key Differences

Get the Most Out of UniLink After Migrating

One of the first things to do after migration is add an email signup block. Milkshake had no email collection feature, so if you've been building an audience through social only, you have no owned channel to fall back on if an algorithm changes or a platform restricts your reach. UniLink's email block is a simple form that plugs into your email marketing tool or stores contacts directly in the platform for export.

Explore UniLink's block library beyond the basics you used to replace Milkshake cards. Countdown Timer blocks create urgency around product launches and limited offers. Testimonial blocks build trust for creators selling services. Video embed blocks bring YouTube or TikTok content directly onto your page without sending visitors away. Each block type is a conversion tool that Milkshake's card format could never accommodate.

Take advantage of the desktop experience you now have. A significant portion of link-in-bio traffic comes from desktop — people clicking from emails, YouTube descriptions, or LinkedIn posts. On Milkshake, those visitors got a subpar experience. On UniLink, your page is polished on every screen. Consider adding a richer "about" section or featured content block that takes advantage of the wider layout on larger screens.

As your page matures, use UniLink's analytics to continuously optimize. Check which blocks have the highest click-through rates and move them up the page. Check which blocks are being ignored and either remove them or rework the copy. This data-driven iteration loop is something Milkshake's basic metrics never enabled — it's one of the core advantages of making the switch.

Troubleshooting

Frequently Asked Questions