Migrate From Solo.to to UniLink (From Simple Links to Full Business Pages)

Replace Solo.to's minimalist link page with a full business destination that sells, books, and builds your email list.

Solo.to built a following among creators who wanted the simplest possible link-in-bio: clean, fast, distraction-free. If that was you, you made the right call for where you were. But at some point you want to know how many people clicked which link, sell something directly from your page, or capture an email address. Solo.to was never designed for those jobs. UniLink starts where Solo.to's feature list ends — and it doesn't sacrifice the clean, fast-loading experience that made you choose a minimalist tool in the first place.

What Migrating From Solo.to Does

Solo.to's design philosophy is radical simplicity: a page of links with minimal customization, no analytics, and no commerce features. It's a good tool for its stated purpose, but it has no upgrade path. When you're ready to do more, you have to leave anyway — you can't add product blocks, booking integrations, or email forms to a Solo.to page. UniLink gives you everything Solo.to offered plus an entire suite of business tools built into the same platform.

The jump to analytics alone changes how you work. On Solo.to, you can count link clicks through external UTM tracking — clunky and incomplete. UniLink's built-in analytics show you exactly which blocks get clicked, where your traffic comes from by platform, which content drives the most conversions, and how those numbers trend over time. Decisions you used to make by intuition become decisions you can make with data.

The commerce capabilities are where the transformation is most visible to your audience. On Solo.to, every purchase or booking required you to link out to a separate platform — an Etsy shop, a Calendly, a Gumroad. On UniLink, those all live on your page. Visitors don't have to leave and navigate an unfamiliar storefront. They see your product, click, and check out — all within the UniLink experience. Fewer steps between interest and purchase means more conversions.

How to Get Started

1. Open your Solo.to page and write down every link: the title and the destination URL. Solo.to pages are typically short, so this takes two to three minutes.
2. Create a free account at unilink.us. If your Solo.to username is available on UniLink, claim it — URL consistency matters for the audience that has your current link saved.
3. In the UniLink dashboard at app.unilink.us, add your profile photo, name, and bio. Keep these identical to Solo.to during the transition to maintain visual recognition for your audience.
4. Recreate each Solo.to link as a UniLink Link block. Add the same title text and destination URL. If Solo.to allowed you to add icons, match those as closely as possible using UniLink's icon options.
5. Apply a design theme that matches your existing brand. UniLink offers pre-built themes and a full design editor so your page looks intentionally designed rather than default.

How to Complete the Migration

1. Add new blocks that go beyond Solo.to's capabilities. Start with an email signup block — this alone adds more value than anything Solo.to offers since it begins building an owned audience.
2. If you sell products, services, or digital downloads, add a Product block or Booking block and connect Stripe. Remove the old external links to Etsy, Gumroad, or Calendly if you're replacing them with native UniLink blocks.
3. Connect your custom domain if you have one. In app.unilink.us Settings → Custom Domain, add your domain and update the CNAME record at your registrar. This is free on UniLink's free plan.
4. Update every social bio with your new UniLink URL. Check Instagram, TikTok, YouTube, Twitter, Pinterest, LinkedIn — everywhere you've ever listed a bio link. Take 20 minutes and do a complete audit.
5. Keep your Solo.to page live and add a note at the top (if possible) pointing to your new UniLink page. Solo.to doesn't have a redirect feature, so a visible note is the only way to guide visitors who have the old URL saved.

Key Differences

Get the Most Out of UniLink After Migrating

The biggest unlock after leaving Solo.to is finally having analytics. On day one, just having a dashboard that shows you which links get clicked changes how you think about your page. In the first two weeks, pay attention to which blocks drive the most engagement and let that data inform what you add, remove, or reorder. Most Solo.to migrants discover that one or two links drive the vast majority of their clicks — and that insight alone is worth the migration.

Add an email signup block in the first week, even before you have a newsletter or email strategy in place. Growing a list from zero to a hundred subscribers takes time, and starting immediately — even with just a "stay in the loop" opt-in — means you'll have an audience ready when you're ready to send. UniLink's email block connects to all major email platforms and stores contacts directly in the dashboard if you haven't chosen a tool yet.

Consider how to use the booking block even if you've never taken bookings before. A free 15-minute discovery call, a virtual coffee chat for supporters, or a paid consultation slot are all possible with UniLink's booking block. Many Solo.to users who migrate and add a booking block are surprised to receive their first paid booking request within days — simply because the option is visible and accessible for the first time.

Once you're comfortable with the platform, experiment with a subscription block. A $5/month tier with access to exclusive content, early releases, or a private community takes minutes to set up and can become a meaningful recurring revenue stream. Solo.to never gave you this option — it's one of the highest-value additions you can make after migration.

Troubleshooting

Frequently Asked Questions