Migrate From Stan Store to UniLink (Keep Selling, Gain More Control)

Move your Stan Store products to UniLink and gain full page customization, richer block types, and analytics that show you what is actually driving sales.

Stan Store grew popular fast because it made selling digital products from a bio link genuinely easy. The problem is that once you outgrow the basic product grid, the walls close in quickly — you cannot fully customize the layout, analytics are shallow, and non-product content like links or booking calendars feel bolted on rather than integrated. UniLink takes the same zero-friction selling philosophy and builds it into a platform designed for a complete creator business page, not just a storefront.

What This Migration Does

Moving from Stan Store to UniLink means gaining design control that Stan's constrained grid layout simply does not offer. Every block on your UniLink page — products, videos, links, email forms, booking calendars — is individually configurable and draggable into any order. You can lead with a video introduction, follow with your best-selling product, add a booking block for consultations, and close with a social feed, all on a single page that loads fast and looks intentional rather than like a default template.

Analytics on UniLink go several layers deeper than Stan Store's basic sales count. You get click-through rates per block, geographic data on where your audience is coming from, device breakdown, and revenue per block — so you know whether your top product sells because of organic traffic or because you pinned it at the top of your page. This level of insight turns your bio page from a passive storefront into an active experiment you can optimize weekly.

The email migration is the most strategically important part of this switch. Stan Store collects emails tied to purchases, but UniLink lets you collect emails from visitors who have not bought yet — through standalone opt-in forms, lead magnets, and gated content. Connecting UniLink to Klaviyo or Mailchimp means every new subscriber automatically enters your nurture sequence, converting your bio page into a list-building machine that works independently of whether someone makes a purchase.

How to Get Started

1. Export your Stan Store products. Log in to your Stan Store dashboard and manually note each product's name, price, description, and file or access link. Stan does not offer a direct export, so a spreadsheet with one row per product is the most reliable reference during the rebuild.
2. Export your buyer email list. In Stan Store, go to your contacts or buyers section and export the list as a CSV. This is your most valuable asset — protect it by saving multiple copies before proceeding with the migration.
3. Create your UniLink account at unilink.us. Claim the same username you use on Stan Store if available. Set up your profile photo, display name, and bio to match your existing branding so the page looks familiar to your audience immediately.
4. Connect your email platform. In the UniLink dashboard under Settings → Integrations, connect Klaviyo, Mailchimp, or whichever platform holds your list. This connection ensures new subscribers captured on UniLink flow directly into your existing sequences.
5. Upload your buyer CSV to your email platform. Import the list you exported from Stan Store into your email tool, tag the contacts as existing buyers, and exclude them from introductory welcome sequences designed for new subscribers.

How to Complete the Migration

1. Recreate your products as Product blocks. In the UniLink block editor, add a Product block for each Stan Store item. Upload the product image, set the price, write the description, and attach the digital file or access link. Connect each product to your Stripe account — the same Stripe account you used on Stan Store works seamlessly.
2. Add non-product blocks that Stan Store lacked. Use this opportunity to add a Booking block for consultations or coaching calls, a Video block for your intro reel, and an Email Form block for lead magnet capture. These block types have no equivalent in Stan Store and immediately expand what your page can do.
3. Customize the page design. Unlike Stan Store's fixed layout, UniLink lets you apply custom colors, fonts, backgrounds, and CSS. Match your brand identity — this is the design control you have been missing.
4. Connect your custom domain. In Settings → Custom Domain, add your domain and update your DNS CNAME record. Custom domains are free on UniLink. If you were paying Stan Store for a custom domain feature, this alone offsets part of the migration benefit.
5. Update every link pointing to your Stan Store. Change the URL in your Instagram bio, TikTok bio, YouTube description, email newsletters, and anywhere else you promote your page. Search your own content for your Stan Store URL and replace each instance with your UniLink address.

Key Differences

Get the Most Out of UniLink After Migrating

Now that your products live inside a flexible block editor, rethink how you present them. Stan Store defaults to showing all products in a grid at equal visual weight. UniLink lets you feature your highest-margin product prominently at the top with a large image and compelling description, then present secondary products in a smaller format below. This editorial hierarchy directly influences which product visitors notice and click first — and it can meaningfully shift your average order mix.

Add a subscription or membership block if you have recurring content to offer. Stan Store does not support recurring subscriptions natively; UniLink does. If you have ever considered launching a monthly resource pack, an exclusive community, or a coaching retainer — your bio page is now the right place to sell it. Recurring revenue from even a small subscriber base stabilizes your monthly income in ways that one-time product sales cannot.

Use UniLink's booking block to offer free discovery calls as a lead-in to your premium products. Someone who books a 20-minute call with you before buying your course is significantly more likely to purchase and complete it. The booking block connects to your calendar and handles confirmation and reminder emails automatically — no third-party scheduling tool required on the paid plans.

Review your analytics after the first two weeks to see which products are converting at the highest rate and which are getting clicks without purchases. Low-conversion products usually need either a price adjustment, a better description, or stronger social proof. Adding a testimonial block directly below an underperforming product is a quick test that can double its conversion rate without any design changes.

Troubleshooting

Frequently Asked Questions