How to View Per-Post Analytics in UniLink Social Planner (Track What's Working)

See impressions, reach, likes, comments, shares, and saves for every published post — across all connected platforms — so you can stop guessing and start repeating what works.

Publishing consistently is half the job. The other half is knowing which posts actually moved the needle. UniLink Social Planner gives you per-post analytics directly inside the planner — no need to log into Instagram, LinkedIn, or TikTok separately to hunt down numbers. Every published post carries its own performance snapshot, and you can pull those numbers up in seconds.

What Per-Post Analytics Does

Per-post analytics records key engagement metrics for each post the moment it goes live and continues updating them over time. For each published post, you can see impressions (how many times the content appeared in a feed), reach (unique accounts that saw it), likes, comments, shares, and saves — displayed per platform when a post was published to multiple channels.

The data is pulled via platform APIs on a regular refresh cycle, so numbers reflect the real state of the post rather than a snapshot frozen at publish time. If a post picks up traction 48 hours after going live, the analytics panel will show that spike.

Beyond individual post numbers, the analytics view lets you compare multiple posts side by side using filters. Sort by impressions to find your widest-reach content, or sort by saves to find what people found most valuable. That comparison is where per-post analytics pays off — it turns a stack of published posts into a performance-ranked list you can act on.

How to Get Started With Per-Post Analytics

1. Open Social Planner — from your UniLink Dashboard, click Social Planner in the left sidebar.
2. Switch to the Posts tab — at the top of the planner, click the Posts tab to see your full published post history rather than the calendar view.
3. Filter to Published posts — use the Status filter and select Published so you're only looking at posts that have live data. Drafts and scheduled posts will show no analytics.
4. Click a post — click any published post card to open the post detail panel on the right side of the screen.
5. Open the Analytics tab — inside the detail panel, click the Analytics tab (next to Details and Preview). The per-post metrics load here.
6. Select the platform — if the post was published to multiple platforms, use the platform selector at the top of the analytics tab to switch between Instagram, LinkedIn, Facebook, TikTok, and others.
7. Review the metrics — read impressions, reach, likes, comments, shares, and saves for the selected platform. Scroll down for a simple engagement rate calculation.

How to Use Per-Post Analytics to Compare Content

1. Go to the Posts tab — make sure you're in the Posts tab with the Published filter active.
2. Open the filter bar — click Filters above the post list to expand filter options.
3. Pick a platform — select a single platform (e.g., Instagram) so all posts in the list share the same data source and are comparable.
4. Set a date range — choose a date range such as the last 30 or 90 days to keep the comparison relevant.
5. Sort by a metric — click the Sort dropdown and choose the metric you care about most: Impressions, Reach, Likes, Comments, Shares, or Saves. The list reorders instantly.
6. Identify your top posts — the top 3–5 posts in the sorted list are your best performers for that metric. Look for patterns: post format, topic, time of day, or caption length.
7. Use insights to plan next posts — take notes on what your top posts had in common and replicate those elements in upcoming scheduled posts.

Key Settings Explained

How to Get the Most Out of Per-Post Analytics

The most common mistake creators make with analytics is checking them immediately after publishing. Most platforms weight early engagement, but the full picture — especially saves and shares — often takes 24–72 hours to stabilise. Build a habit of reviewing analytics two or three days after publishing rather than minutes after.

Use the platform filter deliberately. A post that underperformed on LinkedIn might have performed well on Instagram. Platform-specific analytics help you understand where each content format naturally fits your audience, so you can stop forcing the wrong format on the wrong channel.

When you find a post that significantly outperformed the average, look at everything around it: the day it was published, the caption structure, whether it included a question or a call to action, the media type (image, video, carousel), and the topic. Single-variable analysis is hard with content, but patterns across five to ten top posts usually reveal something actionable.

Set a monthly review habit. At the start of each month, filter the previous month's posts, sort by each major metric once, and note the top three. This 10-minute process gives you a clear signal for adjusting your content plan — without needing a separate analytics tool or spreadsheet.

Troubleshooting Common Issues