How to Auto-Recycle Posts in UniLink Social Planner (Reshare Evergreen Content Automatically)

Mark a post as evergreen, set a recycle interval, and let UniLink automatically reshare your best content on schedule — without lifting a finger.

Most social content gets 90% of its views in the first 48 hours, then disappears. But evergreen posts — tutorials, tips, product explanations, testimonials — stay valuable for months. Auto-recycling in UniLink Social Planner lets you bring those posts back to your audience automatically, at a cadence you control, so your best content keeps working without you having to manually reshare it.

What Auto-Recycle Does

Auto-recycle is a scheduling feature that takes a published or queued post and automatically re-queues it after a set interval. When the interval passes, UniLink creates a new scheduled post using the original content and publishes it to the selected platforms. The original post stays in your history, and each recycled version appears as a new post in your calendar.

You can add variation copy to recycled posts so that each reshare uses a slightly different caption or opening line. This keeps recycled content from looking identical to followers who may have seen the original and reduces the chance of platforms treating repeated content as duplicate. Variation copy is optional — if you skip it, the original caption is used each time.

Recycling can be paused without losing the settings. If a product is temporarily out of stock or a promotion ends, you can pause the recycle cycle and resume it later without reconfiguring the interval or platform selection. Posts marked as time-sensitive should not be recycled — the feature is designed for content that holds its value across time.

How to Get Started With Auto-Recycle

1. Open Social Planner — click Social Planner in your UniLink Dashboard sidebar.
2. Find the post you want to recycle — go to the Posts tab and filter by Published status. Identify an evergreen post: a tip, a how-to, a product feature, a testimonial, or any content that remains accurate and useful over time.
3. Open the post detail panel — click the post to open the detail panel on the right.
4. Enable recycling — in the detail panel, find the Recycle toggle and switch it on. A recycle settings section will expand below the toggle.
5. Set the recycle interval — choose how many days between each reshare. Common intervals: 30 days for active channels, 60 days for lower-frequency posting, 90 days for large audiences where older followers may not have seen the post.
6. Select platforms — choose which platforms should receive the recycled post. You can recycle to fewer platforms than the original if some channels are less suited to repeated content.
7. Save the settings — click Save. The post is now marked as evergreen and will be reshared automatically at the next interval.

How to Add Variation Copy to Recycled Posts

1. Open a recycling-enabled post — click a post that already has recycling turned on, or enable it first using the steps above.
2. Open the Variations tab — in the recycle settings section, click Add Variation or the Variations tab.
3. Write variation captions — add two to four alternative captions or opening lines. UniLink rotates through them in order each time the post is recycled. Each variation replaces the caption; the media (image or video) stays the same.
4. Save variations — click Save after adding each variation. You can add or edit variations at any time, including after recycling has already started.
5. Preview the rotation order — the Variations tab shows you the current order of captions. The original caption is always first in the rotation. Drag variations to reorder them.
6. Pause a variation without deleting it — toggle any variation off to skip it in the next rotation cycle without removing it from the list permanently.
7. Test one variation manually — click the Post Now button next to any variation to publish it immediately as a one-off post without affecting the recycle schedule.

Key Settings Explained

How to Get the Most Out of Auto-Recycle

The key to a good recycling strategy is strict selection. Not all posts should be recycled. Avoid recycling anything tied to a specific date or event, any post referencing a sale or discount that has expired, content that uses current slang or references that age quickly, and posts that generated low engagement the first time. Recycling underperforming content more often doesn't improve it.

Focus recycling on four content types: educational tips that apply at any time, product or feature explanations, social proof (testimonials and case studies), and resource links (guides, tools, templates). These categories stay accurate and valuable for months and benefit most from repeated exposure to an audience that grows over time.

Vary your intervals by platform. LinkedIn audiences are typically less active and content has a longer half-life, so a 60-day interval is reasonable. Instagram and TikTok audiences scroll faster and may notice repeated content sooner, so 45–90 days is safer. Don't use identical intervals across all platforms — stagger them to avoid all recycled posts publishing on the same day.

Review your recycling queue every quarter. Posts that were accurate six months ago may contain outdated figures, old pricing, or references to features that have changed. Check recycled posts against current reality before each new interval, and update the caption or pause the recycle if the content is no longer accurate.

Troubleshooting Common Issues