Sponsorship Rates by Follower Count (2026 Industry Data)
By UniLink
May 02, 2026
1 min read
TL;DR:
- Rough rates: ~$10-20 per 1K followers (engagement-weighted).
- Varies by niche: B2B/finance highest, beauty mid, generic lifestyle lowest.
Rate Ranges
| Followers | Per IG post | Per Reel/TikTok |
|---|---|---|
| 1K-10K | $50-500 | $100-1,000 |
| 10K-50K | $500-2,500 | $500-5,000 |
| 50K-200K | $2,500-10,000 | $2,500-15,000 |
| 200K-500K | $10,000-50,000 | $10,000-75,000 |
| 500K-1M | $50,000+ | $50,000+ |
| 1M+ | Negotiation-based | Negotiation-based |
Niche Multipliers
- B2B / finance / SaaS: 1.5-2?— base rate.
- Beauty / lifestyle: 1?— base rate.
- Generic / entertainment: 0.7?— base rate.
Key Takeaways
- Rough rate: $10-20 per 1K followers; niche-adjusted.
- B2B niches earn premium.
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