Stan Store vs Kajabi: Course Platform Comparison (2026)
- Stan Store ($29/mo) is bio-link-first with course hosting. Fast launch, low cost.
- Kajabi ($199/mo+) is enterprise-grade course + email + funnels + community + landing pages. Much higher cost, much more features.
- Pick Stan if revenue is $0-100K/year. Pick Kajabi if running an established info-product business at $200K+/year.
Core Difference
Stan Store is opinionated and bio-link-led. Sell course ?†’ checkout integrated ?†’ done. $29/month.
Kajabi is the all-in-one platform ??” courses, email marketing, funnels, landing pages, community, podcasts. $199-399/month base.
Side-by-Side
| Feature | Stan Store | Kajabi |
|---|---|---|
| Cheapest paid | $29/mo | $199/mo (Basic) |
| Course capacity | Unlimited (Pro) | 3 / 15 / unlimited (by tier) |
| Email marketing | Limited | Built-in (full) |
| Sales funnels | ??” | Yes (full) |
| Landing page builder | ??” | Yes |
| Community / membership | ??” | Yes |
| Podcast hosting | ??” | Yes |
| Bio link page | Native | ??” |
| Best for | $0-100K/year creators | $200K+ info-product businesses |
When to Pick Stan Store
- Selling first course or digital products.
- Revenue under $100K/year.
- Bio link + course as core need.
- $199+/month feels too expensive for current revenue.
When to Pick Kajabi
- Established info-product business, $200K+/year.
- Need email marketing + funnels + landing pages all-in-one.
- Running multi-product / membership-based business.
- Cost amortises across many features.
Cost Comparison
| Revenue/year | Stan total | Kajabi total |
|---|---|---|
| $10,000 | $348/yr | $2,388+/yr |
| $50,000 | $348/yr | $2,388/yr (Basic) |
| $100,000 | $348/yr | $2,388/yr |
| $500,000 | $348/yr | $4,788/yr (Growth tier) |
Stan is dramatically cheaper. Kajabi's value is feature depth, not pricing.
Migration Considerations
Many creators start on Stan and migrate to Kajabi at $200K+/year:
- Stan: launch course, validate market, build initial audience.
- Kajabi: scale email funnels, add community, add multiple products.
FAQ
Stan Store vs Kajabi ??” which is better?
Stan for new / small creators. Kajabi for established info-product businesses.
Why is Kajabi so expensive?
Includes email marketing, funnels, landing pages, community ??” features that would cost $200+/month separately.
Can I migrate from Stan to Kajabi?
Manually ??” re-upload course content, rebuild email lists, reconfigure checkout.
Is Kajabi worth $199/month?
If you'd otherwise spend $300+/mo on email + funnels + LMS separately ??” yes.
Can I run Kajabi without email integration?
You can use external email tools (ConvertKit, Mailchimp). But you're paying for Kajabi's email; not optimising your spend.
- Stan Store = $29/mo, bio-link-first.
- Kajabi = $199+/mo, all-in-one info-product platform.
- Stan is cheaper. Kajabi has more features.
- Migration path: Stan ?†’ Kajabi at $200K+/year revenue.
Bio link + course on free
UniLink ships bio link + course blocks free ??” start before paying for Stan or Kajabi.
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