What Is Hopp.bio? Bitly's Bio Link Tool Reviewed (2026)
- Hopp.bio is a bio link tool built by the team behind Bitly ??” the URL-shortener company. Native video previews, Bitly-grade analytics, custom branded short links per button.
- Best for short-form-video creators (TikTok, Reels, Shorts) and creators already using Bitly for URL shortening ??” Hopp consolidates both into one platform.
- Pricing: free plan with branding; paid plans ~$5-12/month for branding removal, custom domain, and richer Bitly analytics integration.
What Hopp.bio Is
Hopp.bio is a bio link tool launched by Bitly in 2023 as a sister product to their URL-shortening service. The pitch: combine bio-link functionality with Bitly's deep link-tracking infrastructure for richer cross-channel analytics.
Bitly has been the dominant URL shortener for over a decade. Hopp brings that tracking capability to the bio-link format.
What Makes Hopp Different
- Native video previews. TikTok, Reels and Shorts auto-embed inline with thumbnail + play button.
- Bitly-grade link analytics. Every Hopp button is essentially a Bitly link with deep tracking ??” clicks by source, country, device, time-of-day.
- Custom branded short links per button. Each button can be a branded short URL (e.g.
yourname.co/promo) tracked in your Bitly dashboard. - Bitly integration. If you already use Bitly, Hopp shares the same dashboard and analytics.
- Cross-channel tracking. Same short link works in social bio, email signatures, podcasts ??” analytics consolidates by URL, not by surface.
How Hopp Works
Sign up at hopp.bio
Free account. URL becomes hopp.bio/yourname. If you have a Bitly account, link them.
Add video previews and link buttons
TikTok, Reels, Shorts URLs auto-embed with thumbnails. Standard link buttons sit alongside.
Configure analytics
Hopp's analytics tab shows click data per button, source breakdown, geographic data. Pro tiers add audience-level data.
Hopp Pricing (2026)
| Plan | Approx price | Notes |
|---|---|---|
| Free | $0 | Branded; basic analytics |
| Creator | ~$5/mo | Branding removed; custom domain |
| Pro | ~$12/mo | Audience data; Bitly Pro integration |
Who Uses Hopp
- TikTok and Reels creators who post short-form video heavily.
- Existing Bitly users who want bio-link without leaving Bitly.
- Marketing teams already using Bitly Brand Bonus for short links.
- Creators tracking cross-channel campaigns where the same short link appears in bio + email + podcast.
What Hopp Doesn't Do
- Native commerce (no built-in store / course / subscription).
- Email marketing.
- Social-media scheduler.
- Multi-page websites.
Hopp vs Alternatives
- vs Linktree: Hopp's analytics are deeper (Bitly-grade); Linktree is more recognised.
- vs Beacons: Beacons has commerce; Hopp has analytics.
- vs Komi: Both video-friendly; Hopp's edge is link analytics, Komi's is paid video interactions.
- vs UniLink: UniLink ships 60+ blocks plus full analytics on free. Better for all-in-one workflows.
FAQ
Is Hopp.bio free?
Yes ??” free plan with branding. Paid plans $5-12/month.
Is Hopp connected to Bitly?
Yes ??” same parent company. Bitly accounts can connect to Hopp for unified analytics.
Who is Hopp best for?
Short-form video creators and existing Bitly users.
Does Hopp work without Bitly?
Yes ??” Hopp is fully usable without a Bitly account. The integration is optional.
Hopp vs Linktree?
Hopp's analytics are richer; Linktree's brand recognition is broader. Different priorities.
How much does Hopp cost?
$0 free / $5 Creator / $12 Pro per month approx.
- Hopp.bio is Bitly's bio link tool with Bitly-grade link analytics and native video previews.
- Best for short-form-video creators and existing Bitly users.
- Free plan with branding; paid $5-12/month for branding removal and richer analytics.
- For all-in-one creator suite with built-in analytics on free, see UniLink.
Built-in analytics on the free plan
UniLink ships referrer, geo, device and audience analytics ??” plus 60+ blocks ??” on the free plan.
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