?? ?????? UTM ????????? ?? ????????? ? ??? Instagram (2026)

TL;DR:

??????? UTM ????????? ?? ?????? ????????? URL: ?utm_source=instagram&utm_medium=bio&utm_campaign=name
??????? ?????? URL ? ???????? ???????? ?????? ??? Instagram ??” ?? ???????.
????? ????????? Google Analytics ?†’ Acquisition ?†’ Source/Medium ?†’ ?????? instagram / bio, ??? ???????? ?????? ? Instagram.
???????? ????????: ?????????????? ?????????? ??? ???-???????? ? ????-UTM (UniLink, Linktree Pro), ??? ????? ?????? ?????????? ?????????? UTM ??? ?????? ??????? ??????????????.

?? ???? UTM ??????????

UTM (Urchin Tracking Module) ????????? - ?? ????, ??? ????????? ?? URL, ?? ???????????? Google Analytics, ?????? ??????? ??????????. ?????????? ?????????:

????????	???????????	???????
`utm_source`	?????? (?????????)	instagram
`utm_medium`	???? ??? ?????????	bio, story, post
`utm_campaign`	????????? ????????	spring-launch
`utm_content`	??????? ? ????? ????????	a, b (??? A/B ??????)
`utm_term`	?????? ??????? ????? (??????'??????)	???????? ????????????? ??? ??????????? ???????????

????????? ??????????

1 ??????? ? ?????? ????????? URL: https://example.com/landing

2 ??????? UTMs: ?utm_source=instagram&utm_medium=bio&utm_campaign=spring

3 ?????????? URL: https://example.com/landing?utm_source=instagram&utm_medium=bio&utm_campaign=spring

4 (??????'??????, ??? ?????????????) ????????? ????? Bitly ??? unil.ink ??” ??? ?????????? ?????? ???????? URL, ???? UTM ???????? ?? ??????????.

5 ??????? ? Instagram ?†’ ?????????? ??????? ?†’ ????????? ?†’ ?????? ???????? ?????????.

??????????? ??? ????????? UTM URL

Google Analytics Campaign URL Builder (???????????) ??” ???????? ????? Google.
UTM.io ??” ?????????? ?? ???????? ?????????????? UTM ???????.
?????????? ? ??? ?????????? ??? ???-???????? ??” UniLink ?? ???? ??????????? ??????? UTM ?? ??????? ?????????? ??????.

????????? ????????????

????????????? ??? ????????. Instagram, instagram ?? IG - ?? ????? ??????? ? GA ??” ??????? ???? ? ???????????? ????.

?????????? ?????:

utm_source=instagram (?????? ?????????? ????????, ??? ?????????)
utm_medium=bio | story | post | reel (????? ???????????? ?????????)
utm_campaign=descriptive-slug (?????????????? ??????, ?????????? ????????, ?????????, spring-launch, black-friday)
utm_content=variant-id (?????? ??? ?????????? A/B)

??????? ????? ? Google Analytics

GA4: ????? ?†’ Acquisition ?†’ Traffic acquisition ?†’ ?????? ?????? ?? "Session source / medium" ?†’ ??????? "instagram / bio".

?? ????????:

????? ? ??? Instagram.
???????? ?????/?????????? ?????????.
????????? (???? ????? ???????????).
????? (???? ??????????? ??????????? ??????????? ????????).

????????? ? ??????? utm_campaign, ??? ????????? ???????????? ????????.

???????? ??????? UTM

???????	?????????	???????????
???????????? ???????????? ??????? ?????	???????? ???? ??????? ?? ?????? ?????? GA	?????? ?????????? ????????
??????? ? ?????????	URL ????????? ??? ??????? %20	?????????????? ?????? ??? ????????????
????????? utm_source	GA ??????? ?????? ?? "direct" ??? "(not set)"	?????? ????????? ??????? + ??????? ???????
UTM ?? ?????????? ??????????	?????? ????????? ? ???????? ???????	UTM ?????? ?? ??????? (Instagram ?†’ ????)
????? URL, ?????? ? ???	???????? ???????????	????????? ?? ????????? bit.ly ??? unil.ink ??” UTM ????????????

?????????? ??? ???-???????? ? ????-UTM

???? ? ??? ? ?????? ????? ?? ????? ???-??????????, ????? ?????????????? UTM ? ????????. ??????????? ??? ???-????????, ???? ?? UniLink, Linktree Pro, Beacons ?????? ??????????? ???????? UTM:

???? ????????? ???????: ????? ???? ?? ??? ???????? ??????? ?utm_source=instagram&utm_medium=biolink.
?????????? ??? ?????????? ???????? ?? ????? ??????.
????????? ?????? ?? ????????? ???????? ??? ???????? UTM.

????? ?????????

?? ????????? Instagram UTM ??????????

??? ??” ???? ????????? ?? ?????? URL, ???? Instagram ??????? ?????????.

?? ???????? UTM ????????? ??? ????????? ? Instagram?

??, ??? Instagram ???? ????????? URL ? ??????? ??????? ????????? ?????????? ?? ????. ????????? URL, ??? ???????? ???? ??????.

?? ???? ? ?????? ???? UTM ??? Google Analytics?

?? ?????? ? ????????????? ??? ???-????????, ??? ????????? UTM ?????? ? ????? ?????????, ??? ? ???????? ?????????? ?????????.

?? ???? ??? ??????????? ??????? UTM?

????? ????????? (???????? Substack ?? ???????????? ????) ????????? ????????? ??????. ????????? ???? ??????????? ??” ??????? URL ? UTM-?????? ?? ?????????, ?? ?????????.

????????? ??????????? ??? ???? utm_campaign?

?????? ?????????, ??? ????????? ???????? (?????????, spring-2026-launch, ? ?? ?????? spring), ??? ?? ????????? ?????????, ??? ?? ?? ????? ?????????? (???????? ??????? ?????).

??????? ????????

??????? ?utm_source=instagram&utm_medium=bio&utm_campaign=name ?? ?????? ????????? URL.
????????? ????????? URL ??? ????????? ???????????? ? ???.
?????????????? ???????? ??????, ??????, ?????????? ????????????. ???????????? ?????????? ? GA ?†’ Acquisition.
????-UTM ????? ?????????? ??? ???-???????? ?????? ????? ??????????????.

????-UTM ?? ????? ???? ???-?????????

UniLink ??????????? ????? UTM ????????? ?? ?????? ?????? ??” ??? ??????? ?????????, ??? ???????, ????? ????????? GA.

????????? UniLink ??????????? ?†’