?? ?????? UTM ????????? ?? ?????? ????????? ? ??? TikTok (2026)

????? UTM ??????????

????????	???????????	???????
utm_source	?????????	tiktok
utm_medium	??? ?????????	bio, video, story
utm_campaign	????????? ????????	spring-launch
utm_content	??????? (A/B ????, ID ?????)	a, b, video-12345

????????? ??????????

????????? ???????????

• utm_source=tiktok (?????? ?????? ????????)
• utm_medium=bio (??? video, story, ???? ?? ??????????)
• utm_campaign ???????????? ??????, ???? ??????, ???????? (?????????, spring-2026-launch)
• ???????? ????????, ??????????? ????????, ????????? ????????

??????? ??????? ? TikTok ? GA

GA4 ?†’ ????? ?†’ ????????? ?†’ ????????? ???????:

1. ??????? tiktok ? ?????? ???????.
2. ???????????, ?? Medium = bio (??? ?? ? ?? ?? ??????????).
3. ??????????? ?????, ???????? ?????????, ?????????, ?????.
4. ?????????? ?? ?????????, ??? ????????? spring-launch ? summer-sale.

???????? ???????

???????	?????
????????????? ??????? (TikTok vs tiktok)	GA ???????? ?? ?????? ?????
??????? ? ?????????	URL ????????? ??? ??????? %20
UTM ?? ?????????? ?????????? ?????	?????? ????????? ?????????? ???????
??????? ?????? URL	TikTok ???? ????????? ?? ???? ??” ????????? ????
????????? utm_campaign	?? ????? ????????? ???????????? ????????

????-UTM ????? ?????????? ??? ???????? ? ???

?????????? UTM ?????? ?? 5+ ????????? ???????. ??????????? ??? ???????? ? ??? ??????????? ??????? UTM:

• ?????????? ??????? ?? ????? ????????: ????? ???? ??????? utm_source=tiktok&utm_medium=biolink.
• ?????????? ??? ??????????? ???????? ?? ????? ??????.
• ???????? ??????? ?? ????????? ????.

UTM ??? ????????? ?? ?????

?????? ?????, ??? ????? TikTok ??????? ????????? ???????? ?????????????? utm_content=video-id:

1. ????? ????? ??? ?????????? URL ID (??????? ??????? tiktok.com/@user/video/12345).
2. ???? ?? ?????? ?????? ? ?????? ??????????? ?????, ??????? ??????? ????????? ? ??? ?? ...&utm_content=video-12345.
3. ????? ???? ??????? ?????, ??????? ?????. GA ???????, ??? ????? ???? ??????? ?????????.

?????????????, ?????????? ?????? ??????????? ??? ???????? ? ??? ?? ????? ????? ?? ???????????? ????????? ?????? ?? ????? ??????.

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????? ?????????

?? ???????? TikTok UTM ??????????

??? ??” TikTok ??????????? ????? ???? ?????????? ???????; UTM ???????????? ? ???????.

?? ???????? UTM ??? ????????? ? ??? TikTok ??????????

???? ?? ???????? ????? URL, ???. ????????? ????? Bitly ??? unil.ink ??” UTM ????????????, ???????????? ?????.

?? ???? ? ?????? ???? UTM ??? Google Analytics?

????? ??????????? ??? ???????? ? ??? ?? ??????????? ???????????? UTM ?????? ? ????? ?????????. GA ? ??????????????.

?? ??????, ???? ??? ??????????? ??????? UTM?

????? ????????? (????? Substack, ????? ?????) ????????? ????????? ??????. ??????????? ? ????? URL ??” ??????? URL ? UTM ?? ?????????, ?? ?????????.

????????? ????????? ??? ???? utm_campaign?

????????? ?????????, ??? ????????? ???????? (spring-2026-launch), ??? ?? ????????? ?????????, ??? ?? ?? ????? ?????????? (???????? ??????? ?????).

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